How AI is Changing the Email Marketing Landscape

Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on, be our guest to apply. All right. So today my guest is Scott Cohen and he is VP of strategy and marketing over at inbox army. Scott, welcome to the show. Thanks, Adam. Thanks for having me. All right, Scott. So big topic today, how AI is changing the email marketing landscape. And I'll tell you, we've been covering a lot of AI topics from different angles. This will be the first episode I've done and how it's affecting email. So I'm excited to get into this with you and pick your brain, not just for my audience, But for me too, we send email and we have a newsletter. So I want to know too. But that being said, before we get started with all that, we'll start this episode, the way that we start them all with what we like to call our mission matters minute. So Scott, we at mission matters, we amplify stories for entrepreneurs, executives, and experts. That's our mission. Scott, what mission matters to you? Our mission here, and it really matters to me greatly at InboxArmy is we help companies grow their businesses by building and growing their email marketing programs. I love helping companies grow. It's, it's when I was on the brand side, it's been true agency side. It's true. A lot of what spurs growth, particularly from an email perspective, I call it shipping, getting stuff done, getting stuff out the door. InboxArmy is a full service email marketing agency. Our bread and butter is production, getting stuff. Done. I'll use the nice S word here. You know, what our services enable is more resources for the companies we work with to focus on more strategic work that cross channel work, the big rocks that help those companies grow. Right. So yeah, we play a small part, but it's, it's so gratifying when we see growth in revenue sales, their list growth, all that stuff. Like their successes are success. And I just love it. So I'm a big fan of email and that's one of the first things I always tell people. They say, Oh, I want to grow my podcast. I want to grow that. And I say, well, do you have a newsletter? Do you send out that on an email? Do you have anything created around email? And they're like, many times I shouldn't say everybody's like, no, and I'm like, I don't have an email list. I said, you do. I said, my, my, my, I think my email list started with my mom. I don't think my dad wanted to be on the list, but I think that, and that was my first. First podcast listener ever shout out to mom for that download. But that being said that is also one of my biggest regrets at this company is that I, we were, I'm telling you, Scott, I'm embarrassed to say this. We were probably three years in before we're eight years old now. But we were probably three years in before we started actually emailing out our content and like giving it. And the worst part is, you know, podcast is free. It's not like we were even sending out a newsie, something selling something, of course, but not that I'm against that. But we, we kind of skipped that step and I think, I don't know what it was. It was probably you know, you hear in the media all the time, email's dead or is email this or email that. And you don't hear it as much now, but this is, you know, going back eight years ago, when. Everything was supposedly social media and this and that. And I didn't understand it. I was just kind of getting into the, into the marketing side of things. So just to be transparent, but that being said email, why is email so relevant? Now let's just start there. We don't even have to get into AI and all that yet basics. Like why? Cause there's some people watching this that are, that are judging me that don't have their email together either. So don't judge. Yeah. You know, you're not alone. Let's put it that way. It's the, the number of companies that we run into where they've been collecting names on their list for four or five years. Right. And they've never, or they may remember to do an email every once in a while, if they're lucky, you know, it happens. Email, I think, I mean, I've been doing this for 15 years. I've been doing email as part of, or all of my job for 15 years. And, you know, when I started, we were hearing, Oh, email's dead. Email's dead. Right. And then I think about what's happened over the course of my career. Facebook launched email for, you know, A hot minute before they realized I didn't want to manage all those servers. You know what Elon Musk just came out a week or two ago and said that he's working on a Gmail alternative, right? So you're thinking about like, it's just kind of the little engine that could, I call it the offensive lineman of marketing channels because most people don't think about it. until there's a problem. Yeah. And, but it paves the way for everything else to work, right? I mean, we are in this a

Mission Matters Business Podcast with Adam Torres