FAME Parlays Retail Experience to Enter New Markets with Lynne Robertson
Mission Matters Business Podcast with Adam Torres
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Show Notes
Lynne Robertson, CEO of FAME and founder of Lead Like a Mother is interviewed on Mission Matters Business with Adam Torres.
In this in-depth interview, Robertson tells the story of purchasing FAME from Omnicom to become a fully independent woman-owned enterprise. Using experience gained serving retail clients, Robertson and team expanded FAMEs’ offerings to reach a broader demographic, including healthcare organizations such as St. Jude Children’s Research Hospital, Cricket Health and The Good Clinic. Further expansion into fitness and recreation led to brand-building and experiential work for Anytime Fitness and Polaris, among others.
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