Do More by Doing Less, Focusing on Data that Matters for Your Business

Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on be our guest to apply. All right. So we are in 2025, my first interview for 2025. I have Jeff Sauer on the line. He's co founder over at profitschool. com and measure you and Jeff, man. Happy new year. We're we're back. Yeah. Happy new year. This is great. Yeah. What, what a great way to kick off the new year with you on the show. And also, I mean, our topic today, doing more, do doing more by doing less. If we're going to talk about scaling, we're going to talk about focusing on data. I know as, as we start our new years, many people are focusing on resolutions or what they could do better or different in their businesses and in their lives. So we're going to have some fun with that today, but let's start this episode. The way that we start them all with what we like to call our mission matters So Jeff at Mission Matters, our aim and our goal is to amplify stories for entrepreneurs, executives, and experts. That's what we do. Jeff, what mission matters to you? Yeah, it's all about helping individuals struggling with things like technology and data. To get a new lease on their career and their business so they can find their way and thrive in this digital world. And so we have two different brands that we focus on. One's called measure you. com. And what we do is we help individuals thrive by learning the world of data driven marketing and in a way that it's, that's accessible. They can get a job offer, job promotion, more responsibility in their career as a result. And then at Profit School, we help small businesses, generally less than 15 people. We help them grow and scale their business without making the common mistakes that will set them back or cause burnout or make the wrong investments. And so it's really all about helping the little guy, the little gal, the little people out there. Not even little in that sense, just people who are looking for that new opportunity and need solid mentorship from people who have done it before and people who are really invested in their success. Thanks. Now for you, did you start as an entrepreneur, were you always the data guy where you, was that always like one of your interests? Yeah. So it's, I've always been technical. I have a computer science degree, so yeah, I've always been involved with data and that was how I got into freelancing. So I was a freelance database engineer doing that type of stuff. But when I started the business, I realized that that's just a very small part of what's going on. And so for a while I had to sort of abandon that in order to find opportunities to, to get really good at business. So like the same skills that I learned with, with learning data and computer science, it's like I had to apply that to being a business owner. And then eventually when I, when I went out on my own after, you know, all the different career steps, I got back into it and I said, what better way to, to showcase what I've learned and to help people then by helping them with the things that I, that I started my career with as well. I think it's interesting the way you, you word that. So when you talk about being, going from being a freelancer with, so you're working for yourself for, for much of your time and being, you know, for hire versus starting a business and starting to, you know, provide an opportunity for others as well to partake and to create opportunity, like talk about that transition, cause that's different like mindset and otherwise functional. Like that's a different, it's a different road. It's a different path. Yeah, it's so different, right? Like I, and this is something that's evolved over the years, just trying to really fully understand that transition. So I used to think that a freelancer was more of like an entrepreneur and more of a business owner. And now I've come around almost full circle to saying a freelancer is basically an employee who. You know, it's more of a contractor or, or, you know, it's sort of like acting like an employee, maybe not legally, they're an employee, but it's somebody who's on a team sort of getting paid by the hour and so on. Well, if they have one person, there was usually no leverage as a freelancer. Yeah, exactly. Like you're, it's time for money just by a different way. Right? Like an employee time for money. Freelancer. But then if you start your own business and you, and you get good at that, you can, you have leverage, you can have team members, you can have support. You don't feel like you're always on the clock. You can make a, you can make higher margins by, by the investments you do. You can have money. You can earn money in your sleep. Those are sort of the dreams that we all have. Freelancer. I think it's a stepping stone, but it's not really the end game. Yeah, in my experience, at least for sure.

Mission Matters Business Podcast with Adam Torres