Digital Asset Management: Maximizing Use of Creative Content

Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres, and if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on be our guest to apply. All right. So today is a special episode. We're bringing on Lindsay Hawkins onto the show. She's founder and CEO over at blue trail digital. Lindsay, welcome to the show. Oh, thank you. Thanks. Happy to be here. All right. So these are some of my favorite interviews. When I hear that the launch box is working with another company, they have another leader here when, when Bill said to me, someone over, I get excited cause they're always great interviews. So no pressure there, but it's good to have you. Yeah. No pressure following Bill. No pressure. All right. Well Lindsay, as you're aware, we'll start this episode the way that we start them all with what we like to call our mission matters minute. So, Lindsay, at Mission Matters, our mission is to amplify stories for entrepreneurs, executives, and experts. That's our mission. Lindsay, what mission matters to you? The mission that matters to me and Blue Trail Digital Initiative is to enable a happy and successful working experience when it comes to creative content operations. You know, it's already hard to manage content, so we just, we want to actually enable these large organizations with lots of brands to get it right. It's great. Love bringing mission based entrepreneurs on the line to show, you know, why they do what they do, how they do it and what we can all learn from that. So we all grow together. So I guess just getting us kicked off. Like, like where this idea for blue trail digital come about. I mean, I understand you're a designer and artists, like, like how do all this, how this all come about? Yeah. So my entire career has been dedicated to the arts and design and education of arts and design. And got into consulting and helping with visual communications and written communications, and even got into some change management. And I was at an enterprise and was on a project explaining damn. And I was like, what's damn. And this is over a decade. You were upset or no, I had to do that joke at least once. Come on. Yeah. It's like they kept cussing and the client kept cussing and I was like, why are you so wound up in this meeting? And he laughed at me so hard. He's like, it means visual asset management. And when I understood the operation behind that, I, I just was hooked of like, wait, wait, wait, wait. So we can actually help designers and marketers get their job done faster. And I, I just, I've been in it ever since then really passionate about it. And have an empathetic view as a actual designer. Yeah. For those that aren't familiar with DAM and exactly kind of what it entails, maybe just let's start pretty basic, like give an overview of even what that means. So DAM means digital asset management. And what that means is it's both a noun and a verb. So as a noun, it is an actual technology solution where you can store your files and you can say, yes, you have permissions to use this or no, you don't. But as a verb, it's the process of how do you get those files in there? What is the data behind there? So you can actually search and find your stuff. Then how do you distribute from there and get it to the channels like Amazon or Google or a retail store, for example, or even a print like a printer. So it's the experience of moving our creative assets. Digital space to get it where it needs to go. And I feel like as as, as time has gone on, whether you're a small company at our large company, middle market, whatever, like the quantity of digital, like once, if we go way back when, like maybe like your asset, your digital asset management system, it probably wasn't that it was just an asset management system was a file cabinet. Maybe you had a couple of brochures, like, let's go way back. You maybe had a couple of brochures. And then, you know, it grew from there, right? It grew from there. And then maybe you're, you're cleaning it out. Like just to think about the physical side of it was, Oh, those are, those brochures are old, we're getting rid of them again, we're going way back. Right. At one point sitting in an agency, there's a, there's a back room in your agency, and if anyone from agencies listening, you'd be laughing at this. That you would walk in and it would be from floor to ceiling files. Of of client work. And in there you'd have like a CD or a zip disk or a floppy disk, and then you'd have the actual printouts of the mockup and everything from there. So yeah, that's. So take that. Yeah. I want to only take it one step further. We're going to get into AI and all that later, but let's just get in. Let's let's do the evolution a little slowly. Cause I want people to wrap their head around this one. So, so we go from that to now, you know, the digital revolution, right? Everything's online. So now you have the combin

Mission Matters Business Podcast with Adam Torres