Brandon Birchak Interviewed at the Las Vegas Investor Conference

Hey, I'd like to welcome you to another episode of Mission Matters. My name is Adam Torres, and if you'd like to apply to be a guest in the show, just head on over to missionmatters. com and click on Be Our Guest to Apply. All right, so today I am in Las Vegas, and I'm at the Sahara Casino, and we're having all kinds of fun. We're at the Las Vegas Investor Conference. Lots going on in the main stage, the main room. I'm out here doing podcast episodes and having a whole lot of fun, as I mentioned. I'm with my guest, Brandon. Brandon, welcome to the show. Welcome. Thanks for having me on. I appreciate it. All right, Brandon. So what brings you out to the show today? I mean, this is a good one every year. There's just a, an amazing number of great thinkers and you know, entrepreneurs. There's all sorts of amazing stuff happening in the research and medical world that we get to hear about, collaborate with. So it's, it's really good. Yeah. Talk a little bit more about your industry. So what are you up to? So I have a, like a high performance and research company based here in Las Vegas called Elite Performance Design. And we work a lot with professional athletes, particularly we're targeting VO2 max and lung volume. We've cracked a couple of really big medical nuts in that realm, and we work closely with the university here. And we also, you know, we have all sorts of auxiliary, you know, Sort of locations where we work with some of our athletes and things like that. And the results that we're having with the lung volume increases that we're generating are really special. Why is that so important for those that aren't familiar with it? So, you know, depending on the sport, we can see all sorts of different kinds of benefits. We have a top 10, Mr. Olympia bodybuilder, and we increased his lung volume 26%. As a result, he broke his PR in every compound lift, every single week, for 8 weeks in a row. Wow. Yeah. That's not a comment on any of them, by the way. Nuclear beard baby. And thinking about that athlete, he's world like. He's already topped this game. He spent his whole life in the gym. Yeah. He's at 320 pounds. And these guys break their PR. PR in one lift once a year, maybe. So for him to, to back to back break every personal record in every single compound lift, bench, dead squat, overhead, right? Row every week for eight weeks in a row is. Absolutely unheard of. And we've had similar results with, with other athletes too. We had a UFC champ and we increased his lung volume 19%. That led to a 31 percent increase in VO2 max and a 30 percent increase in sparring output. Yeah. So huge, huge differences inside the cage for him. We also had some athletes in the Olympics that absolutely annihilated and, you know, brought home some world records because we're giving them bigger lungs. It's a, you know, really novel, unique process that we've stumbled upon through. A lot of different work and research. We're about 15 years into some of these concepts. Wow. 15 years in? Yeah. The company's been around for 15 years or? No, the company's been around for less than five, but the team has been together for a really long time. Hmm. How'd that come about? Like, how'd that come? That's interesting. You know, I used to be an artist in Cirque du Soleil and I was a U. S. champion in dieting. Come on, man. That's awesome. Thanks. I had a really big, crazy circus accident. Oh man. A long time ago. I fell from like 90 feet, collapsed my lungs, had a heart attack, and yeah, in a quaint little city called Wuhan, China of all places. So I woke up on a ventilator, and I was super frustrated because I had been spending so much time and energy into learning how to hold my breath because I wanted to do this underwater act. So I did what anybody in that situation would do. I called up everyone that I asked. Could possibly find in my circle from Olympic facilities and, you know, various physicians and great doctors. I've worked with in CERC and with USA Diving. And we put together a really novel team to sort of, you know, go after this riddle. And now my breath hold is, you know, I've done over 10 minutes active underwater. Very gently. 10 minutes? Yeah. And I'm, and I'm well over 20 minutes. That's what I'm not moving. So wow. Yeah. What does that even look like? How does someone like, that's, I mean, you can come to my talk here in a little bit. Oh, video guy. And what are you going to, what are you going to be talking about? Like give, give the audience, cause now obviously this is an at home audience, right? I'll tell them what, I mean, we'll be talking about how we, how we grow out the lungs and what we're doing is a, you know, really unique combination where we're forcing vasoconstriction and vasodilation in the. capillaries in the lungs, which isn't something that really occurs naturally, like anthropologically speaking in animals, we don't experience a positive novel vasodilation. Like when you do some cardio training, you have

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