Beyond Sales and Customer Service: Unveiling the Big Picture of Business Profitability

Hey, I'd like to welcome you to another episode of mission matters. My name is Adam Torres. And if you'd like to apply to be a guest in the show, just head on over to mission matters. com and click on be our guest to apply. All right. So today's guest is Tina white, and she's the founder of panoramic academy. Tina, welcome to the show. Thank you so much for inviting me. All right, Tina. So we got a lot to talk about today. A lot of entrepreneurs, a lot of executives that watch this show. And we're going to talk about big, the big picture of business profitability, what business doesn't want to be more profitable, what business owner doesn't want their business to be more profitable. So we're going to get into that and a whole lot more, but just to get us kicked off, we'll start this episode the way that we start them all with what we like to call our mission matters minute. So Tina at Mission Matters, our aim is to amplify stories for entrepreneurs, executives, and experts. That's our mission. Tina, what mission matters to you? So we are on a mission to help business owners lead a financially strong company. That's not dependent on them. So we actually see a future where service companies, they have a profitable business year round. They're voted. Best places to work by their employees and their customers only give them five star reviews. So, you know, businesses often grow by attracting more customers. Generating more sales and hiring more employees, but at the end of the day, all they have is more problems. So we really help them balance the business. So that way they can grow without. Kind of feeling like they're driving a car with a flat tire. So we just help them get their people, their money and their systems all together. So that way small businesses can, you know, enjoy the benefit of a balanced business. Great having you on and and love bringing on mission based individuals to share why they do what they do, how they're doing, and really what we can all learn from each other so that we grow together. So again, awesome having you here. And I guess, just to get us started, what, like, where did you get obsessed or when in this obsession with like business profitability and just business in general, where, where'd that come from? I have been all biz, all numbers for as long as I can remember. When I was growing up, I originally wanted to own a bank, but then there's a lot of rules and regulations in that world and how old was that? I'm curious, maybe a teenager. I mean, as long as I remember. I've just, I've always been drawn to games and I don't know, it's just like the rules and the games, all those different things. So, so when you saw, hold on. So when you saw Mary Poppins for the first time and you saw that bank scene with the kids, like that, that had a different type of effect than you, than me. Right. Cause you're like, Oh, I want to own the bank. And I don't think I was thinking at that level back then. Yes. Yes. I want to, I mean the bank for sure. Go ahead, please. So after some research, I ended up landing you know, going through the accounting world and building up my financial skills started at my own business in 2010, and then I actually ended up buying an air conditioning company in 2015. And so one of the really cool things when I owned the air conditioning company was. I was able to see the business on and help the company mature and grow, even though I don't know how to repair it. Air conditioner. Interesting. Yeah. Don't call me. Cause I'm, I'm, I'll just help you with the thermostat. That's about as far as I can go with the conversation. And so it was, I've always been really drawn to. You know, my brain automatically thinks about the cost benefit analysis and all of these different things. And so my current business is really driven by the, the need that I saw, not only with my company, with, but with other clients that I've helped them solve these problems, I would have employees tell me, Oh, but you know, the price is a little bit too high. It only took us five minutes. It's only a 5 part. Right. Well, you and I both know there's so much more to solving that customer's problem than just that 5 part. And so I started implementing training to help the employees better understand what it costs to run the business, how to better interact and connect with the other departments. What can you spend an extra three minutes doing that's going to save someone else 30 minutes? And so over time, we were just able to build up those systems to really help the team become more profitable. So it is good to generate more sales, but we need systems and the right people in place and the communication where everybody understands how they impact that profitability. So those sales are actually profitable. I want, I want to stick in the earlier years a little bit longer because this is, this is fascinating to me when somebody purchases the business and they, they didn't have any background in it, I di

Mission Matters Business Podcast with Adam Torres