Marketing 101 for Real Estate Agents
Marketing 101 for Real Estate Agents will provide the listener with a checklist, Action Items, Best Practices, Oughtas and Gottas, and Pitfalls for Marketing. It is designed for new agents or those wanting a solid and quick refresher to kick start their
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Show Notes
I. Checklist for Marketing
□ business card ideas-different occasions, cheap, target distribution.
□ All profiles-RE/MAX, Zillow, Realtor.com, MLS, etc. (need a brief bio)
□ Social Media profiles, Facebook, Instagram, Linkedin, etc.
□ Identify your sphere and push the boundaries, groups, spouse, interests, etc.
□ Develop a Marketing plan with prongs-Social, Mail, Face to Face, Business Cards, other.
II. Action items for Marketing
a. Order cards
b. Work on profiles
c. Start adding names and contact numbers to your CRM (contact relationship manager)
d. Seek reviews/testimonials/likes when appropriate
e. Create a personal brand
III. Best Practices for Marketing
a. Be honest, sincere, courageous, aggressive, persistent
b. If you are not certain, ask permission
c. Always identify your office and contact information to the office
d. Hand out many business cards
e. Advertise under the supervision of the broker
IV. You Oughta & Gotta for Marketing
a. Check with your broker before running a campaign, ordering
b. Disclose according to DPOR (Virginia Regulatory Board)
c. Properly use RE/MAX and Realtor Images
d. Follow Fair Housing Rules
e. Talk to people about what you do
f. Use approved suppliers
g. Be patient
h. Follow up
V. Pitfalls for Marketing
a.spending money without approval and you are out of compliance
b. not doing small things daily, throughout the day.
c. not resonating or connecting with the market
d. not tracking results
e. Not giving it enough time to see impacts