Why Does This Shrimp Cost More Than A Car?
Some aquarium hobbyists will pay $10,000 or more for a single shrimp because of the rarity of their colors or patterns.
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Show Notes
To learn more about this topic, start your googling with these keywords:
- Chromatophores: pigment-containing cells in the deeper layers of the skin of animals like shrimp
- Restricted availability theory: a commodity is available or perceived to be available only for certain individuals
- Reactance theory: unavailability of a commodity is perceived as a threat to an individual’s freedom to posses that commodity, making it more desirable.
- Scarcity heuristic: a mental shortcut that places value on items based on how easy it is to miss out on them.
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