Episode 141
Commerce Everywhere : Influencing Innovation in Advertising
As consumer habits changed throughout the pandemic, so have the ways in which advertisers interact with them. So, what’s driving the rise of commerce media among marketers? Listen to this episode of Mint Techcetra with Kay Machado in conversation with Brian Gleason, Chief Revenue Officer, Criteo to talk about how advertising strategies are evolving to better serve consumers and how can we evolve with them.
Mint Techcetra · Mint - HT Smartcast
September 6, 202219m 58s
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Show Notes
As consumer habits changed throughout the pandemic, so have the ways in which advertisers interact with them. So, what’s driving the rise of commerce media among marketers? Listen to this episode of Mint Techcetra with Kay Machado in conversation with Brian Gleason, Chief Revenue Officer, Criteo to talk about how advertising strategies are evolving to better serve consumers and how can we evolve with them.
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