Need a Product Launch Strategy? From Chaotic Drop to Seamless, Hype-Driven Event | Michael Dodsworth
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Show Notes
#660 What if you could turn product launches into full-blown fan experiences? In this episode, host Brien Gearin sits down with Michael Dodsworth, founder of Fanfare, the LA-based SaaS company helping brands like Nike and Supreme transform chaotic product drops into seamless, hype-driven events. Michael shares his journey from early engineering days and acquisitions at Salesforce to launching his own startup solving the headaches of digital and in-person product releases. He breaks down how Fanfare helps brands manage millions of fans in real time, prevent site crashes, and turn those frenzied “drop moments” into data-rich marketing gold. Whether you’re building a SaaS company or planning your next product launch, this conversation is packed with lessons on scalability, customer feedback, and startup strategy!
What we discuss with Michael:
+ Origin story and engineering background
+ Early acquisition by Salesforce
+ Lessons from Optimizely and Ticketmaster
+ Founding Fanfare to fix chaotic product drops
+ How Fanfare improves launch experiences
+ Managing millions of fans in real time
+ Turning drop data into marketing insights
+ Challenges and lessons in raising capital
+ Importance of customer feedback and iteration
+ Future vision for experiential commerce and AI
Thank you, Michael!
Check out Fanfare at Fanfare.io.
Get The 5-Step Hype Drop Playbook.
Follow Michael on LinkedIn.
Follow Fanfare on LinkedIn.
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