Building a CPG Brand? Why People Can't Get Enough of These Plant-Based Products | Jodi Scott
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Show Notes
#800 From backyard-grown herbs and screen doors used as drying racks to national retail shelves, Jodi Scott’s journey with Green Goo is a masterclass in building a mission-driven CPG brand! In this episode, host Brien Gearin sits down with the co-founder and CEO of Green Goo to unpack how they set out to “reinvent first aid” with plant-based solutions that actually work — earning passionate customer stories, scaling into major retailers (including the Army & Air Force Exchange), and adapting fast when the market wasn’t ready for “plant-based” a decade ago. Jodi also shares the behind-the-scenes reality of hypergrowth, navigating financing and forecasting, surviving the retail shutdown during COVID by ramping DTC, and the hard-earned mental fitness practices that helped her buy the company back and rebuild after a failed partnership nearly wiped everything out!
What we discuss with Jodi:
+ Reinventing first aid
+ Plant-based + high efficacy
+ Backyard-to-kitchen production
+ Farmer’s market validation
+ Customer stories (eczema, wounds)
+ Launching a website to reorder
+ Retail expansion learning curve
+ Army & Air Force Exchange pitch
+ COVID pivot to DTC + Amazon
+ Selling, losing, buying back the brand
Thank you, Jodi!
Check out Green Goo at GreenGoo.com.
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