Build a Luxury Photography Brand: Basic Shoots to Full-Service Portrait Sessions | Brooklyn Grotte
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Show Notes
#617 What does it take to transform a small-town photography business into a multi-six-figure brand and coaching empire? In this episode hosted by Kirsten Tyrrel, Brooklyn Grotte shares her journey from hustling $200 photo shoots to building a luxury portrait studio and thriving coaching business. She opens up about going $20K into debt to launch her studio just before the pandemic hit, how she shifted to premium packages with full-service experiences, and why Meta ads became the game-changer that scaled both her photography and coaching programs. Brooklyn also dives into her approach to branding, client experience, and building offers that actually sell — whether you’re a creative or a coach, this conversation will show you how to simplify, uplevel, and grow!
What we discuss with Brooklyn:
+ Starting out in photography
+ Going $20K into debt
+ Pandemic studio shutdown
+ Transition to luxury portraiture
+ Raising prices and packaging
+ Adding client closet + styling
+ Using Meta ads for growth
+ Scaling to six figures
+ Coaching other photographers
+ Building a brand + personal identity
Thank you, Brooklyn!
Check out Brooklyn Photography at BrooklynPhotoMN.com.
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