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Show Notes
#836 Want to turn 25¢ postage into a $1,000+ profit mailer — without ever touching a single postcard? In this cross-promoted interview from Nick Loper’s The Side Hustle Show, Nick sits down with Dalton Joyner and Rachel Smith of Big Sky Automation to break down a surprisingly profitable twist on Every Door Direct Mail (EDDM): selling shared postcard ad space to local businesses. They explain how they shrunk their mailings to hyper-targeted neighborhoods (around 2,500 homes) to keep costs low, then filled each card with up to 16 advertisers at around $150 per spot — creating a repeatable extra-income model with strong retention. You’ll hear how they land advertisers (Facebook Messenger, email, and smart targeting like Valpak), why category exclusivity is a huge selling point, how they outsource printing + bundling so they never touch the postcards, and how this “shared advertising” offer can become the perfect foot-in-the-door lead generator for higher-ticket services!
What Nick discusses with Dalton and Rachel:
+ Every Door Direct Mail model
+ Shared postcard advertising
+ $150 per advertiser slot
+ 2,500-home targeted mailings
+ Category exclusivity advantage
+ Facebook Messenger outreach
+ Outsourced printing + fulfillment
+ $1,000+ profit per mailer
+ 60–70% advertiser retention
+ Foot-in-door agency lead strategy
Thank you, Nick, Dalton, and Rachel!
Check out The Side Hustle Show.
Check out Big Sky Automation.
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