MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search real estate • How to conduct competitor research to fuel your SEO campaign • Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget. If you are going against huge brands in the search results then you can’t miss this talk. MicroConf Europe 2019 #microconfeurope2019 #microconf https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → https://twitter.com/heyhey

MicroConf On Air · Rob Walling