MicroConf Refresh Episode 11: Prescriptions and Descriptions: Blindspots of the Developer Entrepreneur - Ben Orenstein

Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rarely "write more code.") Access the first video in the Building Your First SaaS Business series, Designing the Ideal Bootstrapped Business by Jason Cohen, which was featured on the MicroConf Refresh Episode 2: https://microconfpodcast.com/episodes/microconf-refresh-episode-2-designing-the-ideal-bootstrapped-business-jason-cohen-founder-wp-engine Check out Ben’s MicroConf page for more talks → https://microconf.com/speakers/ben-or... https://microconf.com MicroConf Starter 2017 #microconf #microconfstarter2017 #microconf2017 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → [email protected] MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Basecamp https://basecamp.com Twitter → https://twitter.com/Basecamp

MicroConf On Air · Rob Walling