57 // Messaging with Hilary Maloney
Metamuse · Adam Wiggins, Mark McGranaghan, Hilary Maloney
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Show Notes
Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.
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Show notes
- Hilary Maloney @HilaryMaloney
- Bishop, bouldering, Free Solo
- brand strategy
- photojournalism
- Parlore
- Muse 2.0 launch memo
- messaging
- Notion’s “source of truth” message
- Metamuse episode on brand
- Dropbox, WeTransfer
- above the fold
- Apple’s “Think different” campaign
- challenger brand strategy
- Apple’s “Behind the Mac” campaign
- Muse memos
- knowledge management, second brain
- the four Cs
- Always Sunny pinboard meme
- Deep Work
- brand persona
- Maker’s Schedule, Manager’s Schedule
- trope
- Crossing the Chasm
- Metamuse episode on collaboration with Nikolas Klein