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52 // Product launches

52 // Product launches

Metamuse · Adam Wiggins, Mark McGranaghan

March 17, 202248m 53s

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Show Notes

If you’ve built a great product, a launch is how the world can find out about it. Adam and Mark discuss the anatomy of a product launches, including creating a “moment” in your social graph; why you should decouple product releases from your marketing launch; and mechanics like waitlists, feature flags, and press. Plus: how sharing your work with the world strengthens your team identity.

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Show notes