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Show Notes
Brand is not just a name or a logo—it’s the character of a company and its products. Adam and Mark discuss the memetic and emotive elements of branding; brand as tribal identity; and Muse brand values like thoughtfulness and curiosity.
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Show notes
- Brand New
- history of the Heinz brand
- logomark
- Richard Branson / Virgin
- Pixar
- Nike / the Swoosh / Just Do It
- 37signals
- Tarsnap
- Sabaki
- the Muse newsletter
- The 22 Immutable Laws of Branding
- FedEx business biography
- memetic
- Notion illustrations by Roman Muradov
- Cragistlist and brutalist web design
- proof of work
- typography of Apple, Inc.
- packaging design on 99designs
- Harley-Davidson
- consumerization of IT and Bring Your Own Device
- BlackBerry, corporate VPNs
- administrative legibility