11 // Authentic marketing with Lisa Enckell
Metamuse · Adam Wiggins, Mark McGranaghan, Lisa Enckell
August 20, 202043m 0s
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Show Notes
Lisa Enckell joins Mark and Adam to talk about picking a category, aspirational creativity, and the purpose of product launches.
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Show notes
- Lisa Enckell
- Antler
- episode with Max Schoening
- Patrick McKenzie on North Star podcast
- Platform-as-a-Service
- containerization
- dynos
- serverless
- Positioning: The Battle for Your Mind
- Points of Parity, Points of Difference
- purple cow
- N26
- Circles.Life
- silhouette iPod ads
- Signaling as a Service
- hey.com
- library of Trinity College Dublin
- The Substance of Style
- Marie Kondo
- Marc Benioff
- “It’s not when people notice you’re there that they pay attention; it’s when they notice you’re still there.”
- DreamForce, Google I/O
- Ubuntu release cycle
- Wrapp
- 23andMe
- DNA Day