From Nurse to Menopause Coach: How Joyce Built a Brand With Purpose

If you’ve ever felt like your body changed overnight, your brain got foggy, your emotions got louder, and nobody handed you a manual for what the hell was happening… this episode is going to hit.

In this conversation, Marina sits down with Joyce — nurse, women’s health advocate, and founder of Rejoiceful Living — for a real, unfiltered talk about perimenopause, hormone shifts, invisible symptoms, and what happens when a woman stops dismissing what she feels and starts building a mission around it.

What makes this episode so powerful is that Joyce isn’t speaking from theory. She’s lived it. After 20 years in nursing and her own brutal experience with perimenopause, she realized how many women were being dismissed, underprepared, and flat-out confused by what was happening in their bodies. So instead of staying stuck, she built a brand, a program, and a resource hub to help women feel informed, supported, and empowered again.

This is also a deeper conversation about what happens when a woman stops trying to fit into a business model that doesn’t light her up… and starts building a brand around what she’s actually called to do.

What You’ll Learn

• Why so many women think they’re “losing it” when they may actually be dealing with perimenopause
• The symptoms nobody warned us about — from brain fog and inflammation to sleep issues and mood shifts
• How estrogen impacts way more than periods and fertility
• Why women are often underprepared for this phase of life compared to pregnancy and postpartum
• How Joyce used her own struggle and 20 years of nursing experience to create an offer that actually serves
• What symptom tracking can reveal before you ever step into a doctor’s office
• How to advocate for yourself so you don’t get dismissed or gaslit by providers
• The difference between trying to sell a product… and building a mission-led personal brand
• What Joyce built in just nine months inside Brand Me On Demand
• How clarity creates confidence when you finally know who you help and how you help them

Key Moments / Timestamp Outline

0:00 — Marina’s honest intro: no script, no prep, just a real conversation

2:00 — Joyce shares her personal experience with perimenopause and why this mission matters

6:00 — Marina opens up about early menopause symptoms and feeling completely unprepared

9:00 — The overlooked symptoms women don’t realize are connected to hormone shifts

14:00 — Brain fog, inflammation, stress, and the compounding effect of hormone changes

18:00 — Why women are overprepared for birth… and wildly underprepared for perimenopause

23:00 — Hormone replacement, provider resistance, and advocating for your health

28:00 — How Joyce turned her experience into a real offer and support portal for women

33:00 — What it looks like to work with Joyce and where women should start first

38:00 — Insulin resistance, inflammation, weight gain, and why “eat less, move more” isn’t the whole story

45:00 — The authority piece: why Joyce’s nursing background changes everything

50:00 — Everything Joyce built in nine months while working full time

57:00 — The confidence shift that happens when your brand finally matches your mission

1:02:00 — Why Joyce is now known as “the menopause lady” and why that branding is genius

1:05:00 — Final encouragement for the woman who knows she’s called to more

Favorite Soundbites / Pull Quotes

• “I thought I was having a mental breakdown… and it was perimenopause.”
• “Midlife women deserve more.”
• “Small changes have a compounding effect.”
• “You are not gonna know in a 24-hour period what’s bothering you the most.”
• “I help them know what to say so they don’t get gaslit or dismissed.”
• “It’s not about trying to look skinny. It’s about trying to stay healthy for longevity.”
• “You’re not just out there selling a perimenopause course. You’ve lived this.”
• “I know what I’m talking about. I know who I’m talking to. I’m not for everyone, and that’s okay.”
• “I have purpose each day. I have a mission I can get behind.”
• “The money comes right after that.”

Resources Mentioned

Connect with Joyce at: RejoicefulLiving.com

Start with her Energy Rescue Pack for a simple, low-cost first step into feeling better https://store.rejoycefulliving.com/energy-rescue

Follow Joyce for education and support around perimenopause, energy, hormones, and midlife wellness

Resources Mentioned

• Try AICE here: https://aice.cc/?track=messytomillions

Ready to stop blending in and start building a brand that actually banks?

Inside Brand Me On Demand, I help women turn their story into strategy, their content into clients, and their visibility into real cash flow — without burning out or sounding like everyone else online.

And if you’re done being a slave to the algorithm and ready to build on borrowed land a whole lot less, go check out AICE — the platform helping entrepreneurs create owned community, simplify follow-up, and actually see what their audience is engaging with.

✨ Try AICE here: https://aice.cc/?track=messytomillions

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