lucrative

Merriam-Webster's Word of the Day for March 3, 2007 is: lucrative • \LOO-kruh-tiv\  • adjective : producing wealth : profitable Examples: The governor believes that biotechnology will be a lucrative field that can replace manufacturing as the mainstay of the state's economy. Did you know? "Paying," "gainful," "remunerative," and "lucrative" share the meaning of bringing in a return of money, but each term casts a different light on how much green you take in. "Paying" is the word for jobs that yield the smallest potatoes -- your first paying job probably provided satisfactory compensation, but you weren't going to get rich by it. "Gainful" employment might offer a bit more cash, and "gainful" certainly suggests that an individual is motivated by a desire for gain. "Remunerative" implies that a job provides more than the usual rewards, but a "lucrative" position is the one you want -- those are the kind that go well beyond your initial hopes or expectations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.