lucrative

Merriam-Webster's Word of the Day for March 11, 2015 is: lucrative • \LOO-kruh-tiv\  • adjective : producing wealth : profitable Examples: The company announced plans to expand its manufacturing operations soon after it won a lucrative contract with the government. "Many mistakenly believe they need to spend years in school … before they can start earning a decent salary; this is simply a misconception. In fact, there are a number of lucrative jobs out there that don't require a college degree." - Laura Woods, Dallas Morning News, January 23, 2015 Did you know? Paying, gainful, remunerative, and lucrative share the meaning of bringing in a return of money, but each term casts a different light on how much green you take in. Paying is the word for jobs that yield the smallest potatoes-your first paying job probably provided satisfactory compensation, but you weren't going to get rich by it. Gainful employment might offer a bit more cash, and gainful certainly suggests that an individual is motivated by a desire for gain. Remunerative implies that a job provides more than the usual rewards, but a lucrative position is the one you want-those are the kind that go well beyond your initial hopes or expectations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.