adjure

Merriam-Webster's Word of the Day for February 10, 2017 is: adjure • \uh-JOOR\  • verb 1 : to command solemnly under or as if under oath or penalty of a curse 2 : to urge or advise earnestly Examples: The church has strong ties to the community and has long adjured its congregants to devote time to the aid of those less fortunate than themselves. "Byron fled the country, adjuring Annabella to 'be kind' to his beloved sister." — Merle Rubin, The Los Angeles Times, 16 Sept. 2002 Did you know? Adjure and its synonyms entreat, importune, and implore all mean "to ask earnestly." Adjure implies advising as well as pleading, and is often accompanied by the invocation of something sacred ("in God's name, I adjure you to cease"). Entreat implies an effort to persuade or overcome resistance ("he gently entreated her to stay"). Importune goes further, adding a sense of annoying persistence in trying to break down resistance to a request ("importuning viewers for contributions"). Implore, on the other hand, suggests a great urgency or anguished appeal on the part of the speaker ("she implored the king to have mercy"). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.