Seizing Opportunities for Selling to Fuel Stations
Gas stations offering pay-at-the-pump must make t…
April 10, 202059m 18s
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Show Notes
Gas stations offering pay-at-the-pump must make those pumps EMV compliant by October 1, or risk fraud liability. Eric Goldberg, Vice President of Sales at Sound Payments, explains how ISOs and agents can resell a cost- and time-effective solution that retrofits card-accepting gas pumps for EMV compliance. Plus Patti discusses an email template for merchant outreach, and James describes the 2-phase approach needed to successfully sell by phone or social media.