Season 1 · Episode 76
The Mere-Exposure Effect: Why Familiarity Feels Good
Mental Minute · Hassen, Zsolt, & NotebookLM
April 28, 202510m 56s
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Show Notes
The Mere-Exposure Effect is the psychological phenomenon where repeated exposure to something increases our preference for it. This episode explores its roots in human behavior, its role in marketing, relationships, and media, and why familiarity often wins over novelty. Learn how repeated encounters subtly shape your likes and choices.