Season 1 · Episode 22
The IKEA effect: when labor leads to love
Mental Minute · Hassen, Zsolt, & NotebookLM
December 17, 202414m 19s
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Show Notes
Why do we overvalue things we’ve had a hand in creating? Discover the IKEA Effect, a cognitive bias that links effort to perceived value. Learn how this subtle phenomenon shapes your decisions, from DIY projects to major investments.