How to Win Back Lapsed and Cancelled Members
Membership Geeks Podcast with Mike Morrison · Membership Geeks
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Show Notes
So many membership owners live in fear of their members cancelling.
It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves - whatever the reason - it's hard not to see that as a negative.
However when a member cancels, it doesn't have to be the end of the road.
In this podcast I talk about why cancellations don't mean it's all over, and how implementing a 'win-back' strategy is essential for getting lapsed and cancelled members to return.
In this episode you'll learn:
- Some of the main reasons why your members leave (and why cancellations aren't always a bad thing!)
- How to create effective win-back campaigns to tempt your cancelled members
- Dos and don'ts of planning win-back campaigns that work
- A walkthrough example of email sequences and promotions that will get your cancelled members to return