Membership Geeks Podcast with Mike Morrison

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry. From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.In this episode:- How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?- What are the benefits of being active in one's own community as a membership owner?- How can membership owners keep their expertise sharp by remaining practitioners in their field?- Why is it important for membership owners to look outside their industry and join other memberships?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website. These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril!In this episode:- How can you prepare your website host for a membership site launch to handle potential traffic spikes?- Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them?- What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership?- Why is it important to consider world events before launching a membership, and how can it impact the success of the launch?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world. Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively. I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.In this episode:What can membership business owners do when members leave due to lack of time to use the membership?How can membership content be streamlined to cater to busy members?What are the strategies to make your membership easier to consume for members with hectic schedules?How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.It's a big deal!However that grand opening isn't the only opportunity you have to launch...There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... Essential Learning Points:Validating your membership idea by running a pilot programThe difference between launch strategy for open memberships vs closed doorHow to generate seed money to help you develop your membership ideaThe best way to reduce the stress of a big launch and ease yourself into the membership modelImportant Links & Mentions:When the closed door membership makes senseJeff Walker's book, LaunchCreating an MVP for your membershipThe lean live launch strategyMembership AcademyThe Membership Guys Facebook GroupKey Quotes:“Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.”  “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.”“If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”

The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year.And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals.Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

And just like that, another year is almost over!How was your 2023?After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023.Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024!Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list. I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales.Key takeaways:How can initial follow-up sequences be utilized to generate membership sales from an email list?What are the best practices for creating ongoing nurture emails to cultivate relationships and drive member sales?How can dedicated promotional campaigns and evergreen email automations be leveraged to boost membership sales?What resources and tools are available for membership owners to enhance their email marketing and drive sales from their email list?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss alternatives to cancelling a membership that membership owners can offer to their members. I explain the importance of providing options to members who want to cancel and offer suggestions for retaining their membership in a non-intrusive way.In this episode:How can membership owners collect feedback from members who want to cancel their membership?What is the benefit of offering the option to pause a membership instead of cancelling?How can changing the billing frequency be a viable alternative to cancellation?How can offering different membership tiers help retain members who are considering cancelling?Key Quotes & Takeaways:"So if they've already gotten their head, okay, I'm gonna take a bit of a break. I'll probably come back later. Giving them the option to pause is a far better alternative to canceling...""But there's absolutely nothing wrong with making that last effort, that last effort to turn things around. And in fact, doing that shows that you care. You will get people who wanna leave who end up disgruntled at how easy it was to leave. That's kind of the irony of it.""Those little conversations, even though it's taking, you know, 10, 15 minutes out of your day or out of your team's day, that could not only reverse the decision to cancel, but also build up enough goodwill and loyalty from the fact that you're willing to actually have that face time."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of Membership Geeks, I discuss the essential do's and don'ts of member retention. I dive into the importance of making retention a priority, taking care of new member onboarding, and collecting feedback from outgoing members. I also highlight the risks of assuming that when someone leaves, they're gone forever and the benefits of having a failed payment process in place.In this episode:Why is it important to make member retention a priority?How can we ensure a solid new member onboarding experience?What are the risks of assuming someone is happy just because they haven't cancelled?How can collecting feedback from outgoing members benefit our membership offering and win back campaigns?Key Quotes & Takeaways:"When you realize that someone leaving isn't the end of their journey, then that nullifies any reasoning you might have for making things difficult for them to leave or punishing them when they do leave.""Failed payments account for a lot of churn. It's called involuntary churn. Someone leaving your membership when they might not have intended to because their credit card payment, their PayPal subscription - however they pay you - for some reason, has failed, and they don't address it in time, and therefore, their subscription ends.""If you make the process of leaving difficult, they're never gonna come back, and they're not gonna speak positively about you to anyone else"Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks podcast, I dive into the 3 pillars of membership growth. If you have an existing membership and have been struggling with knowing where to focus in order to grow and scale your membership, this episode is for you. I discuss the importance of marketing, member attention, and management, and how to implement strategies and tactics for each pillar.In this episode:How can I attract new members and continuously build my audience?What are the key elements of a solid core sales funnel for my membership?How can I retain members and ensure they stay subscribed for the long term?What are the essential elements of managing and scaling a membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks podcast, we explore 7 ways to generate FOMO (fear of missing out) for your membership. FOMO is a powerful tool to attract non-members and create a sense of urgency and excitement about joining. Join host Mike Morrison as he shares strategies to create that FOMO and drive membership growth.In this episode:What is "member first messaging" and how can you use it to your advantage?What role does insider language and identity play in generating FOMO?How can branded merchandise and swag contribute to generating FOMO for your membership?What are the benefits of organizing in-person member meetups and how can they generate FOMO?Key Quotes & Takeaways:"That feeling when someone sees something really cool, really exciting going on that they're not part of, and they get that itch they get that urge, they get that sense that they are missing out.""Make sure you're promoting ahead of time what is happening over the next month. So release a schedule of new content or live calls every single month so that people know what's ahead.""It's always great to be able to meet your members, to actually put these people in a room, see the connections that happen, see the conversations, and it's all like minded people. You've already brought your people together online. If you can replicate that in the real world, even if it's just ten people from your membership having dinner together, it's fantastic, fantastic thing."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I dive into the topic of Artificial Intelligence (AI) and its implications for online membership businesses. Get my analysis of the hype surrounding AI as well as practical insights on how membership site owners can navigate the AI landscape.In this episode:How should membership site owners react to the rise of artificial intelligence?Does AI signify the end of online education or memberships?Should membership site owners prioritize AI or stick to their current business models?How can AI be practically applied in your membership businesses?Key Quotes & Takeaways:"These are just tools, they should be used as such, which is to say they should be used to solve actual problems, not just for the novelty factor.""The rush to capitalize on AI is leading to a lot of pointless and generic content, and the content that's created is actually quite inaccurate a lot of the time and requires a lot of checking and correction."Get more detailed insights about AI for memberships hereThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Online summits can be a fantastic way to promote and grow your memberships; tapping into the attention and urgency created with 'event marketing' and converting a captive audience into paying subscribers.In this episode of the Membership Geeks Podcast, I'm joined by Krista Miller from Summit in a Box to share her strategies and top tips for selling your membership via an online summit.In this episode:What is the ideal length and number of sessions and speakers for your online summitThe most effective strategy for generating membership sales on the back of your summitTop tips for reaching out to guest experts to participate as summit speakersHow to ensure you get plenty of people attending your summitFind out more:Get more from Krista at Summit in a BoxThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Membership Academy just turned 8 years old!Listen in as Callie and I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.In this episode:Dissecting the most significant change we've ever made to Membership AcademyHow we finally solved a problem that's stumped us for almost a decadeThe big new addition to the Academy that had people thinking we're crazyWhy we've started coaching after years of turning down requestsThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

It may not surprise you - given where you are - that we're HUGE fans of podcasting as a way to promote and grow a membership business.This podcast has been the cornerstone of our marketing strategy since 2015.But a LOT has changed since then as the podcast industry has experienced multiple boom periods and in more recent years seems to have hit a whole new level.In this episode I'm joined by one of the leading voices in the industry, Mark Asquith from Captivate.fm, o dive into what - if anything - this means for membership owners using podcasting as part of their strategy and how we should be adapting our approach to stay ahead of the curve.In this episode:The most significant ways in which podcasting has changed, and what that means for the "average" podcast hostThe importance of self-editing to stay focused and ensure you're delivering valuable content that helps you stand out in a crowded audio spaceUsing podcasts as a promotional tool for memberships and ways to more closely integrate your membership business with your showHow podcasting can enhance your member experience and open up additional revenue streamsThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

We regularly get asked for our recommendations on the top tools for membership website owners.The truth is that there’s no such thing as the “perfect” membership site setup that will work for everyone – it all depends on what it is you want to achieve with your membership site, what features and functionality you need it to have, which email and payment software you’re using and a whole bunch of other details that determine which membership tools are the best fit for you.In this episode, we talk about the tools we use for our own membership website – Membership Academy – as well as the reasons why we chose those particular options.In this episode:Which membership plugin and other software we're using to power Membership AcademyWhy you don't need to use the exact same setup that we use (or anyone else is using)Changes we're considering making to our tech stack and frustrations we haveWhat WordPress theme do we use for our websites?

Join me on Episode 373 of the Membership Geeks Podcast as we dive deep into the fundamentals of the online memberships model! Get the scoop on the differences between courses and memberships, pricing models, and how to explain memberships to potential customers. In this episode:How memberships and subscriptions differ and why one does not always have to involve the otherKey differences between online memberships and signature coursesWhat is typically meant by the term "online membership" and which types of business this does NOT apply toKey Quotes & Takeaways:"A subscription is just a payment arrangement, a way to collect the recurring payments needed in most cases for continued access to a membership. The two go hand in hand for the vast majority of online memberships, but they are separate things. You don't need to have one in order to have the other.""The term membership is broad. It is ubiquitous, it can mean all sorts of different things, and it gets used by people for all sorts of different things."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this comeback episode of the Membership Geeks Podcast, we dive into the importance of having a cart abandonment strategy for your membership business, exploring practical tips and proven strategies to prevent potential customers from leaving the sign-up process.In this episode:Understanding the reasons behind cart abandonment, such as unexpected extra charges and confusing payment termsSimplifying the checkout process and minimizing distractions to encourage sign-upsAddressing technical issues that may lead to abandoned checkoutsClarifying and simplifying pricing to avoid customer confusion and abandonmentSetting up email automation to follow up with customers who abandon their checkout processKey Quotes & Takeaways:"Anyone selling anything online should have a solid cart abandonment strategy. It really is that important.""A study found that a significant number of people who abandoned carts did so because of extra charges they weren't expecting. Extra costs, unclear payment terms, and unexpected taxes can discourage people from joining or making a purchase immediately.""Ensure that you have an email automation that's triggered by an abandoned checkout, which tries to get people back to your site to finish signing up and make sure you're sending out that first follow-up email within an hour of that happening."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. IWe'd be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode

Did you miss me?That's right, your favourite source of membership tips and advice is back in town after a bit of a hiatus, and we've got a whole bunch of fantastic new episodes lined up for you in the coming weeks and months!Time to really level up your online membership...

Wow… 7 years of Membership Academy!It’s been an exciting year as we began 2022 with a rebrand. Since then, we’ve gone from strength to strength as we’ve focused on growing our membership.Listen in as Callie and I discuss the highs and lows of Membership Academy and look ahead to what’s in store for the coming months and beyond.Go behind-the-scenes of our Academy roadmap launch and learn what surprised us the most. Plus, discover the changes we’ve made in order to grow our business.Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips,subscribe to the Membership Geeks podcast and listen on the go!

In this episode going Behind The Membership, ClickUp consultant, Layla Pomper, chats to Callie to discuss how she went from accidentally creating a waitlist of buyers to running a membership with over 600 members.Layla reveals how she made the leap from service-based provider to thriving membership owner…Plus, she also shares how getting into the minds of her active members has been crucial towards her success.Essential Learning Points:The accidental marketing that led to a SURPRISE waitlist of potential buyers.How starting a membership has given people value while solving practical issues around software updates.How Layla made the transition from service provider to full-time membership owner.The ONE thing she’s used to overcome the challenge of supporting her members colleagues.The aspect that’s been one of the hardest things to build due to the nature of her niche.Reasons behind her pricing strategy in correlation to understanding member pain points.How recognizing the main value of the membership has led to worrying less about what free content to provide.The GREAT tip that Layla gives fellow membership owners on not making assumptions about their members. Important Links:  ProcessDriven Layla’s YouTube channelProcessDriven Collective FacebookLayla’s InstagramJoin the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

How can you create a personal touch in your membership when you have hundreds or thousands of members to serve?...The bigger your membership grows, the more difficult it is to create a personal connection with individual members…But, if you want members to stick around in the long-term, and set yourself apart from your competition, forming a deeper relationship with people is essential!In this episode, Mike shares 8 simple ways to add a personal touch to your membership. Discover the one thing you can do to create an instant impact on new members, why short video messages can provide maximum value, and how to provide individual attention in a highly leveraged way. Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

Creating a membership is an exhilarating time…The creative juices are flowing…And there’s no better feeling than the buzz of a new member joining…But what happens when that excitement begins to fade?...In this episode, Mike explores 8 effective ways to prevent your membership from becoming a burden. Discover why content doesn’t equal value, the one thing you should do to prevent your membership from taking over your life, and why keeping things simple is important!Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

In this episode of Behind The Membership, artist, Josie Lewis, chats to Callie to reveal how she attracted over 800 members during her very first launch of the Art Revenue Coaching membership. Josie shares how pivoting her existing audience helped her to double her email list and validate her membership idea…Plus, she discusses the one thing she will do differently when her membership doors reopen. Essential Learning Points:How Josie overcame her fear of creating an online membership.The MAJOR benefit of online memberships that led to her adding this income stream to her business.The TRAP that many business owners fall into when they have an existing audience.The ONE thing that resulted in her DOUBLING her email list.How learning what the audience wants has been pivotal towards her success.What Josie plans to do differently for her next launch.The HUGE membership benefit that she didn’t anticipate.The model she plans on implementing within her membership to aid her members growth.Important Links: The Josie Show (Instagram)Josie Lewis Art (Instagram)Josielewis.comMembership waitlist – josielewisarcJoin the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast, and listen on the go!

What happens when the buzz of your initial membership launch dies down?In many ways, launching your membership is some of the easiest marketing you’ll ever do!But keeping people interested is a challenge….In this episode, Mike reveals 7 effective ways your membership can continue to make sales after launching.Discover what you can do to create FOMO (the fear of missing out), the one thing that exposes gaps in your marketing strategy, and why you should remarket to ‘almost’ buyers.Join the Membership Academy: https://www.membershipacademy.com/For more membership growth tips, subscribe to the Membership Geeks podcast and listen on the go!

Do you know what the average churn rate is for a typical online membership?How about revenue benchmarks?Average conversion rates?What about the most popular tech solutions? Or the most effective marketing channels?Truth is, there's very little reliable data available about the online membership industry.That's because this market is relatively tiny.It's a niche, of a niche, of a niche.What data we do have tends to come from either the broader subscription industry, or from membership associations.Neither of which reflect the online membership world.A few years ago we made it our on a mission to change that by conducting a survey of thousands of membership owners designed to shine a light on the real data and benchmarks for the online membership industry.And now it's time for an update...We’ve spent the past fews months tapping into our audience of tens of thousands of membership business owners to identify how they’re performing, what challenges they’re facing and which benchmarks and trends are prevalent.And we've compiled those results into the Online Membership Industry Report 2022In today's episode of the Membership Geeks Podcast, I'm sharing some of my top observations, takeaways, trends and other interesting tidbits and insights taken from this year's report.

How do you create the best member experience?That’s a big question to tackle, but we’re taking a swing at it in this episode of The Membership Geeks podcast.You’ll hear why the first four weeks are the most vital in the membership journey as far as setting the tone for the member experience is concerned. There’s also a five-phase approach and a comprehensive list of things to do within and after the first four weeks of a member’s journey.Armed with this information, you’ll get your members settled and engaged right off the bat.  Essential Learning Points:The importance of linking your deliverables to tangible resultsWhy you should draw out a roadmap for your member’s journeyThe bare minimum approach to enriching membership experience vs. the comprehensive approachHow pattern interrupts brighten up the membership experienceImportant Links & Mentions:The Membership GeeksMembership AcademyKey Quotes:“Gamification is a big thing that goes a long way to keep your members motivated because while it may seem like such a little thing, everybody likes to be recognized and rewarded for their progress.”“When it comes to providing a great member experience, don't overdo it. This isn't about doing it all because that's just going to overwhelm your members. Instead, pick the elements that will best help your members maximize your membership site to the fullest.”“A good member experience will not only create loyal and engaged members, but it will also turn those members into advocates. And happy members are your absolute best marketing asset."Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Not everyone starts their business planning to launch a membership.This week’s Behind the Membership episode features Christelle Janse Van Rensburg, Co-Founder of the Creative Crafting Club, who talks about her franchise-turned-membership business. Christelle was running a successful arts and crafts club franchise until the pandemic shut everything down. She and her sister searched for a solution and found that a membership was a perfect fit. Since then, their member numbers have exploded, and they’ve seen great success! We wanted to hear how she and her sister pulled it off, what tips she has for others, and why she loves the membership business lifestyle. Essential Learning Points:How the Creative Crafting Club worksWhy the pandemic sparked the idea of starting a membership Why the Creative Crafting Club uses a closed model membershipWhy running challenges has been a key marketing tacticHow Facebook groups keep everyone engaged and supportive of each otherThe biggest challenges Christelle facedWhy Christelle loves the freedom that a membership business bringsImportant Links & Mentions:Creative Crafting ClubMembership GeeksMembership AcademyKey Quotes:“Consistency is the key differentiating factor between success and failure for many people. If you just stick to it, and you hold that longer-term view, then you'll get there.”“Start before you're ready, you're only going to regret the things that you do not do.”“We've got a closed Facebook group, and it works really well for us because our members are already on Facebook. They use it to market their own clubs as well and just because of the visual side of it, it works really well for us.”Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Finding new ways to get members piling into your membership is a difficult path to navigate.But finding a niche market and establishing yourself as an expert in that field is certainly a way to boost your chances. That way, you can build authority and trust and get members joining in their droves.In this episode of The Membership Geeks podcast, hosts Mike Morrison and Callie Willows dive into the steps you can take to establish yourself as an expert on your membership topic. They go on to explain how these pointers could help your membership site flourish more quickly than you think.Essential Learning Points:Why building authority will help your membership service flourishHow to cater to a niche marketHow content creation can help you build your reputationWhy writing a book is not dated – it would still hugely help your reputationImportant Links & Mentions:Membership AcademyMembership GeeksWhy Membership Site Owners Need to Niche Down (And STAY Niched) Succeeding with a small niche with guest Lisa LeanderAchieving success in a small niche with guest Shannon RogersLulu.comKey Quotes:“Building authority as an expert in your topic is a majorly important factor in marketing your membership.”“The truth is anyone can whip up a sales page, say that they're an expert on something without anything to back it up. So you need to be able to provide proof that you're the real deal.”“Niching down, becoming known for something specific is always going to get you further than being a jack of all trades.”Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. If you enjoyed today's show, please share it using the social media buttons on this page.We would also be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show in Apple Podcasts. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast in Apple Podcasts to make sure that you never miss an episode.

Running a membership website can be one of the most rewarding experiences...You become recognized as an authority within your niche, build a loyal community, and a successful business in the process... But what people don't tend to talk about are the potential pitfalls that you need to avoid...And there are a few of them!As anyone running an online business - or any business in fact - will tell you...There are risks that will pop up at lots of different stages of your entrepreneurial journey...Knowing what these risks are...And, more importantly how to avoid them, can be really useful.With that in mind, this episode explores five of the biggest risks facing membership owners right now.

When you start up a membership site, you naturally want to give your members a perfect experience. Or at least as close to perfect as possible.The key to that is finding the right tools, software, and plugins to help you deliver a fantastic membership experience. But it’s tough to find the right tools and even harder to know whose opinions to trust.In this episode of The Membership Geeks podcast, your hosts, Mike Morrison and Callie Willows share some expert tips on finding the closest thing to ‘the perfect plugin’ and how to find reviews you can trust.Essential Learning Points:Why not all reviews can be trusted (they may be paid affiliates)What works for one membership service may not work for yoursHow people’s past experiences can affect their opinions and suggestions for pluginsWhy great functionality is the most important thing to look forImportant Links & Mentions:Membership AcademyMembership GeeksKey Quotes:“Whatever the best option is, the thing that gets all the five-star reviews, just know that you don't have to go with that just because everyone says it's the best. It might not be the right one for you.”“You need to be aware that you will not find an off-the-shelf membership plugin or software that will 100% satisfy your requirements.”“The only way to find the best solution to your particular problem, if you're asking in a public forum, is to be specific about what features you need and what integrations do you need.”

Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right?But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The MembershipGeeks, he shares some top tips and insights for others looking to start a membership.He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth.Essential Learning Points:How Scott found his ‘wow’ factor in a saturated marketWhy there’s a geographical cap on enrolment for IT RockstarsThe ins and outs of juggling a 9-5 with a membership businessIT Rockstar’s unique onboarding processWhy it’s important for your idea to align with what your audience wantsImportant Links & Mentions:The Membership GeeksIT RockstarsKey Quotes:“One big tip for anyone starting a membership is to make sure they are tracking how people are joining their membership — and ask the right questions.”“The thing I love about the membership model is the scalability of it. There’s only so far you can go with a 9-5, whereas with a membership site, the possibilities are endless.”“Something I found useful when I first started out was being aware of what I was good at and what I was terrible at. Anything I struggled with, I just outsourced to someone else.”

Is your cancellation process as effective as it could be?As a membership site, it’s vital to get the balance right! You need to make the decision for your members to leave difficult…not the process.It’s very easy to feel hurt or worried when members depart in their droves but don’t take it personally. Members will end their subscription for so many different reasons… and they may well come back very soon.In this episode of the Membership Geeks podcast, hosts Mike Morrison and Callie Willows discuss some of the most common things membership site owners get wrong when faced with customer cancellations.Essential Learning Points:Why you should remember to ‘think like a member’ – how would you want the process to go if you wanted to cancel a membership?Why it’s important to make the decision to cancel difficult – not the processWhy you should avoid turning members who might rejoin awayFinding the right software to make the process seamless Important Links & Mentions:Membership AcademyMembership GeeksKey Quotes:“During the cancellation process, give it a final shot to try and convince them to stick around. But it shouldn't get in the way, it shouldn't be an obstacle.”“If that member experience was 100% positive up to that point, you can ruin it all by having a terrible approach to cancellations.”“If someone has paid for a month, you have to give them that month. If someone's paid for a year, you have to give them that year. This is why we say that you're getting into dodgy legal territory if you don't actually honor that.”

Does old automatically mean useless or outdated when it comes to membership content?Definitely not. In fact, there are so many things you can do to breathe new life into your archived content. Especially, when the core subject matter is still as relevant as the day it was first posted.This episode of the Membership Geeks podcast is all about six concrete ways you can reuse your old content and drum up some engagement in the process. We’re talking about everything from repurposing content to simply giving it a touch-up. By tuning in, you’ll get six handy tips to refresh and reuse your existing content to maximize its value. Essential Learning Points:Why watch alongs offer a great way to engage with your audienceHow repurposed content helps you meet your audience where they areHow you can grow your audience by giving content away for freeHow to drum up new members through a cohort experienceWhy you should always have something available for your members to tackle nextImportant Links & Mentions:Membership GeeksKey Quotes:“Regardless of when you actually released the content, the first time someone views it, it is new to them.”“Anytime you can give people direction or show them the next step, it's going to massively improve their experience as a member.”“While our instinct is to protect our paid content at all costs, it’s worth noting that repurposing your older content into free content doesn't diminish its value at all.”

Can you use science to boost your membership numbers? It’s not magic but getting to grips with the science behind how people make purchase decisions will help you transform your own content. Kenda Macdonald, CEO of Automation Ninjas, international keynote speaker, and author of the best-selling book, Hack the Buyer Brain, joins this episode to talk about the science behind why people choose to sign up (or not) for a membership.  Tune in to hear what behavioral automation is, how the five stages of awareness work, what neuroscience tells us about buying decisions, and much more!Essential Learning Points:What behavioral automation isHow the buyer journey typically worksThe problem with relying on marketing funnelsWhat neuroscience tells us about the buying decisionThe five stages of awareness and how they can help you build better contentThe problem with using scarcity tacticsHow Kenda uses automation for her membership Important Links & Mentions:Automation NinjasHack the Buyer BrainThe Marketing Automation Academy What is Awareness and Why Does it Matter?Kenda’s LinkedInMembership GeeksMembership AcademyKey Quotes:“Understanding the brain and then tracking physical behavior are two parts of what I would say is behavioral marketing automation.”“We need to create something that's more flexible, more personable, and more catered to where someone is in their own personalized customer journey.”“We should be utilizing our content to help people make better choices. That is why people consume such a huge amount of content because they want to learn, they want to make the right choice about something.”

Fresh on the back of attending Social Media Marketing World 2022, we're sharing our top takeaways from the event, common themes and trends membership owners should be aware of, and specific tactics to try out in your social media marketing strategy.In this episode:How social media marketing is once again becoming more focused on content creatorsNFT's, Metaverse and Web 3.0 - what does it all mean in terms of marketing your membership?Key changes to how what we post on social media is about to change significantlySpecific tips and tactics for Tik Tok, Instagram and more Related links:Promoting Your Membership using Social Media: A 12 Step PlanUsing Instagram Stories to Promote Your MembershipMembership Academy

With more businesses migrating online, how do you give yourself an edge?Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code.In the spirit of community, she’s gone on to teach fellow bakers how to strike that balance between craft and business with her own membership – The Entrepreneur Community.In this episode, we hear about Amanda’s inspiring membership journey —the highs, lows, and everything in between.Essential Learning Points:How Amanda uses 4 Cs to offer value to her membersAmanda’s transition from working a business partnership to sole proprietorshipWhy serving before selling worksHow to use fun to create engagementThe importance of combining creativity with business skillsImportant Links & Mentions:Membership AcademyEntrepreneur CommunityBaking for BusinessKey Quotes:“I always emphasize a community of competition, we reach one by teaching one, so we strive to help each other out.”“Answering questions is one of the biggest things that attracts people because once you help them a little, they want to see what else they can learn.”“I believe that as creatives, we can't run a business successfully if we don't have that business background pushing us.”

Are you at that point where you’re wondering if the membership model is truly for you?Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling. You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast.In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on. With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again.Essential Learning Points:Why it’s important to distinguish yourself from the competitionThe disadvantages of providing too many options within your membershipHow pricing can affect your membership offeringWhen it’s OK to charge a joining feeImportant Links & Mentions:The Membership GeeksCompeting with Established Memberships in Your MarketKey Quotes:“The more you add different pricing structures into the mix, the more time your prospect will have to spend deciding what works for them, and the less likely you are to get the sale as a result.”“Remember, if your membership is as good as you know it is and is sure to solve your audience’s problems, then you're doing them a disservice by not telling them about it.”“If you're not marketing enough between launches, then your audience isn't going to grow. So when you do open the doors to your membership, you're stuck marketing to the same people from your last launch and the launch before that.”

Do you ever find feel like there aren’t enough hours in the day to get everything done in your membership?Or do you feel chained to an endless to-do list that taunts you at the end of the workday?Then this episode of the Membership Geeks is for you. Productivity specialist, Mike Vardy, joins us to discuss the concept of productivity, how it's changed, and the best way to approach it.He also delves into the idea of what productivity is not, while providing lots of actionable takeaways for membership owners.There are plenty of insights to dig into in this episode, so grab that pen and notebook.Essential Learning Points:Why productivity isn’t just about churning out workThe advantage of approaching low-energy tasks firstThe difference between projects and tasksHow to trick your brain into getting things doneWhy it’s better to approach perfection as a journeyImportant Links & Mentions:The Membership GeeksThe Starting SixProductivityistKey Quotes:“I don't think it's about getting as much done in as little time as possible, it's about what you intend to do and how you’re going to pay attention to it.”“You need to engineer your approach to productivity in a way that prevents you from feeling overwhelmed by everything you need to get done. Instead, ask better questions and you’ll get better answers.”“What we want is to strive for excellence, but I like the idea of perfection as a direction because it allows us to leverage our perfectionist tendencies.”

Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel.Demonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself.And testimonials from happy successful members are amongst the most effective types of social proof there is.In this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership.In this episode:What makes for a good quality testimonialBest practices for requesting testimonials from your membersWhich format of testimonial works best?Specific ways to use testimonials in marketing your membershipRelated links:[Course] Attract More Members with the Membership Marketing Flywheel7 Ways to Add Social Proof to Your Membership Sales PageHow to Tap Into Your Existing Members to Create Social ProofMembership Academy

Running a membership has its perks, but there’s also the turbulent side of things. From transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence.In this episode, she discusses the origins of the Makers Momentum Club and the various challenges she’s faced along the line. Nicola also shares some of her wins and lessons for aspiring membership owners.Essential Learning Points:How members reacted to Nicola’s switch to a membership style businessWhy more engagement can be a bad thingThe interesting effect of the pandemic on the Makers Momentum ClubWhy an action-driven community inspires more winsWhy passion is a major ingredient for starting a membershipImportant Links & Mentions:Membership AcademyMakers Momentum ClubKey Quotes:“The business skills we teach within the membership aren’t specific to makers, they include beginner fundamentals on how to make money from a business, find customers, promote yourself, and the dynamics of being an entrepreneur.”“You can really underestimate the impact a bad business model can have on your growth and your life. You end up constantly fighting against things, and making it more difficult than it needs to be.”“Overwhelm is a big thing for our members because there's a lot of stuff they have to put in place. I don't want the content to become one more overwhelming thing. So finding ways to get them to take action from the content is my goal going forward.”

Are Facebook groups still a good option for your membershipcommunity?The answer has become more complicated considering thatFacebook has upped their game over the past few years.But, as it is with most things, with the good comes the bad.On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist.We explore new and useful features that come with Facebook groups and the downsides of hosting your community on the platform. We also look into a few alternatives to using Facebook or on-site forums for your membership community.Essential Learning Points:Why Facebook’s accessibility is both a pro and conHow Facebook groups can impact your live events  Cool new features Facebook has added in their groupsWhy Facebook groups are more suited for informal interactionsAlternative platforms to host your communityImportant Links & Mentions:The Membership GeeksFacebook Announce Paid Group Subscriptions. What Does It Mean For Memberships?Jill Stanton on Using Facebook Groups to Grow Your MembershipShould you use a Forum or Facebook Group for your community?Key Quotes:“The average member experience is going to incorporate some content and some community. So, if you're splitting those up, it just becomes more of a hassle for members.”“The main thing people cite as a reason to have their memberships on Facebook is how easy, accessible, and discoverable it is to have a group on there.”“All the features in the world mean nothing if the group isn’t serving the purpose of enabling your members to connect and talk to each other.”

Trying to build a membership website is a sizable undertaking for anyone...But building one in under a day, that sounds unrealistic, right?After all, you've got to wrestle with technology, create content and focus on building your audience - quite often ahead of your launch - all while generating a buzz to ensure you get that initial influx of members when you open the doors to your membership... There are a lot of plates to spin...Surely it's not possible to do that in under a day?Well, if you're able to bring some of those elements to the table from day one...So if you already have an established audience who are eager to buy from you...Or a wealth of content curated from past projects, maybe via courses you've previously released or workshops you've delivered...Then it’s entirely possible to build a membership website a lot quicker than you may think - in under a day. And in this episode of The Membership Geeks podcast we share how. Essential Learning Points: This approach isn’t right for everyone. You need to make sure your expectations about the end result are realistic.Keep things simple, especially when it comes to technology. Stick to the essentials, avoid the bells and whistles at this stage. Create your content in real-time and utilize live video. Make lots of noise when you launch.Important links and mentions:  6 Ways to Create Interest and Buzz for Your Membership LaunchWhat If I Don’t Want to Use WordPress for My Course or Membership Site?How to Use Live Video to Market Your Membership with Luria PetrucciKajabiPodia SimpleroCircle Key Quotes: “What we’re shooting for here is “good enough”. So you have to accept that it won’t be everything you want it to be initially, however the best memberships are always evolving and are a constant work in progress, so the good news is that you can make improvements as time goes on.”“As long as people can register, pay and log in, and can then access protected content, you have a working membership site.”“Don’t create any content upfront. Instead, create a calendar of upcoming live webinars that will be only available only to paying members.”“Whatever the reason for needing or wanting to build your membership website in just a day, it’s important to recognise that this approach shouldn’t become the norm as your membership grows.”

What do you fear most as a membership site owner?Let us guess... Cancellations?!We'll let you into a little secret...You're not alone in this.Cancellations are without doubt the big bad boogeyman of the membership world...Even your friendly neighbourhood Membership Geeks face this fear with you!No one likes them...The truth is, cancellations are inevitable.But there are ways to minimize them… Especially if you can predict drop-off points in your memberships ahead of time and take action to fix them.In this episode of the Membership Geeks podcast, we’re going to share with you how to do just that. Essential Learning Points5 key drop off points majority of memberships face. How to make people want to stay after the initial 30 day period. Strategies to put in place to maximize your number of annual renewals.How to identify and prevent seasonal cancellations. Key Quotes: “Sometimes the reasons for cancellation are beyond your control. And often, they're even beyond the control of your members. Life happens!”“Within the first month when someone joins your site you'll see several different stages that can form a common drop-off point - a time when you lose a lot more members than normal - You need to ensure that you have a strong onboarding process in place to minimize the number of drop-offs.”“If somebody joins for 12 months and this period is coming to an end, they have a big decision to make whether or not to renew, as it's a bigger lump sum investment rather than a monthly payment.”“It’s a worthwhile exercise to monitor the performance of your membership site, identify patterns with sign-ups and drop-offs, and average member attendance. But also, to try to monitor, predict and pre-empt seasonal drop-off periods or topic-based drop-off periods according to your audience profile.”

How much time does it actually take to run a membership site?This is probably one of the most common questions we get asked...And as with many things when it comes to memberships, there isn't a 'one size fits all' answer. Some membership sites can quietly tick away in the background without really needing much attention...Others, however, need you to work on them pretty much daily.How much time you dedicate to running your membership is entirely up to you...It could be half an hour a day, 5 hours a day or 8 hours a day.But how do you decide how much time is needed? In this episode of the Membership Geeks podcast, we explore where you’ll most likely spend the bulk of your time when managing your site, how to decide what tasks to spend your time on and we share some top time-saving tips to help you maximize your input into your site. Essential Learning Points: The benefits and drawbacks on your time spent running live sessions. Content creation is one of the most time consuming elements of running your membership. The difficulties gauging time of handling customer service.Marketing your site - how the closed-door model might not be the time-saving option that it appears to be. Why you should hire a team to save you time managing your membership.The importance of picking the right structure for your membership. How to manage your accessibility to members. Key Quotes: “When it comes to handling customer service it’s very difficult to gauge how much time this is going take you. That's because it's variable. It will depend on how the dynamic of your community forms and it will change over time as your site evolves.”“Not every task for your membership site needs to be done by you”“If you know that you don't have the time to commit to engaging with and growing your community, then it may be better for you to forego it altogether. Having no community is better than having one that's as dead as a dodo.”“You don't have to be totally accessible to your members. There are benefits to actually taking a step back”

For performing artists, the global pandemic was a bleak time.With everything shut down, and no hope in sight, Jim Cooney, the founder of Amplified Artists, found a way to turn lemons into lemonade.In this episode, he tells us a bit about Amplified Artists, from how it started to how it’s going now.Jim explains what inspired him to start a business in an industry that was dealt a bad hand and how he’s managed to grow steadily as things have opened up a bit more. You’ll also hear about how he juggles his personal life with the responsibilities of running a membership.Essential Learning Points:What inspired Jim to start Amplified Artists during the pandemicHow Jim engages his members by asking them to create contentJim’s marketing strategy for Amplified Artists The benefits of building your membership around your lifeWhy starting simple is so importantImportant Links & Mentions: Membership Academy Amplified Artists Key Quotes:“I just have to accept that now things have opened up, I'm probably going to lose members during this time, and that’s okay because I'll definitely pick things back up and build them.”“I'm still having to tell myself to keep things simple — your members are ultimately going to guide everything for you.”“Remember to take care of yourself as a person and to be human, because you’re a human first and an artist second.”

Happy #membershipday! Now it’s certainly no secret that we love membership sites. But why do we love them so much? It's all about the 3 F’s:Freedom. Flexibility. Fulfilment.A membership can bring you all these things and more, and today on a special Membership Day episode of the podcast, we’re diving into what the 3Fs mean for you as a membership site owner. And don’t just take our word for it! We’ve got some special guests in this episode too, sharing the impact that having a membership site has had on their own life and business. 

In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence.So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?” The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately drive them to fulfill their goals.Essential Learning Points:Why offering a personalized experience is beneficialHow segmentation can make the membership experience better for usersThe many uses of a member surveyHow personal videos and check-ins make your members feel seenWhen to use a private welcome videoHow to correctly segment your communityImportant Links & Mentions:Membership GeeksMembership AcademyUsing Segmentation to Increase Leads and Member SalesKey Quotes:“What everything comes down to when we talk about personalizing and tailoring the member experience is making people think, “Hey if I were to design the perfect membership, just for me, this is actually what it would be like,” and the ability to connect directly to people where they are on their journey.”“99% of people with large customer bases are not doing any of this. People have come to expect automation and an impersonal experience. And so, if you show that you’re a real person, that's going to go a long way.”“If the experience someone has inside your membership is personalized, then that member is more likely to extract the specific things that they're most interested in — essentially, that’s more value.”

Imagine launching a membership based on your passion… It’s the dream, right?But what if you’ve built your business delivering classes in-person and are faced with the challenge of finding an online solution that will deliver the same value?And you need to do this in the midst of a global pandemic…That’s exactly what Lucy Walker from The Metalsmith Academy did…And her story is awesome! She’s only a year into her membership and has thousands of members…And while she’s been hugely successful as a membership owner, the past year hasn’t passed by without its challenges… In this episode Lucy joins us to share her journey so far… Listen to hear about:  How the pandemic forced Lucy to put her entire business online and make the transition from offering courses to launching her membership. How The Metalsmith Academy launched with over 3,000 members in total, with 1,300 of them opting for the annual plan. The reasons behind changing her enrollment model from closed to open. How Lucy uses Instagram and YouTube to drive people into her membership funnel.Her approach to fostering a positive community and driving engagement.  Key Quotes:“We try and get people straight into the forums. As soon as they join, the first thing we say on email is ‘Hey, go and say hi in the forums, I’ll be there waiting for you. Come and introduce yourself” “With jewellery, it’s such a practical skill. When we were teaching in-person classes you could just have a vague outline and show people then be there to guide them through their problems. With online classes, the clearer you make them, the less work you have to do in the background, so being online has made me be a lot clearer in my teaching.”“As a team we can often pack up and head off to a tropical island to work and that’s absolutely amazing.” “I wish I’d started building an audience earlier. I wish we’d started concentrating on Instagram when I first started making jewellery, rather than doing it when I started the business because I had to.” 

Are you running your membership on the side while managing an existing client focused or service based business? Maybe you’re a web designer who still builds websites…Or a music teacher dealing with private students… And to put it quite simply, you’re feeling stuck… You want to make the transition from working with clients to running your membership full-time… But you’re not sure how to do it… Or even if it's the time is right to make the switch! We’ve been there… And completely understand that it’s a HUGE decision to make… So we’ve decided to help you out… In this episode we share some tips on how to switch from working with clients to running your membership full-time…Essential Learning Points:Why you should treat your membership as a client. How to decide when to start making the switch to working on your membership full-time.Three different approaches to choose from for making the switch. Our tried and tested process for making the transition as smoothly as possible.  Important Links & Mentions:New Year, New brand: Say Hello to The Membership GeeksHow Much Time Does it Take to Run A Membership Site?7 Things You Need to Validate Before Starting a MembershipHow Much Does it Cost to Start and Run a Membership Website?  Key Quotes:“Far too often when working on our own projects and trying to fit them in around the main activities in your business, those projects slip down the priority list and only get attention when the important stuff is done - so your first step to readying yourself for transitioning from side-gig to full time focus is changing your mindset and habits on this front.”“It’s important to know that this whole process is not going to happen overnight. You’re not going to be servicing clients today and then from tomorrow you’re only working on your membership.”“The timing of making the switch is really going to come down to your attitude towards risk, your confidence, and the particular situation you’re currently in with your business and in life.”