Chris Ducker on Building a Global Membership Brand
Membership Geeks Podcast with Mike Morrison · Membership Geeks
February 24, 201653m 22s
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Show Notes
Running an online membership removes the barriers for doing business around the world. Regardless of where you're based, your members will come from far and wide.
This represents a huge opportunity for membership website owners to build a global brand.
In this episode of The Membership Guys Podcast, I'm joined by Chris Ducker - founder of Youpreneur - to talk about his experiences in launching a membership site that is truly global.
In this episode, Chris and I discuss:
- Refining how you position yourself and an authority, and how to escape the "pigeon hole"
- The important of "serving" your community
- How launching a membership site has changed Chris' approach to live events and speaking gigs
- Chris' top tips for building a global brand with your membership site.
- ...and loads more!