4 Unusual (But Effective) Membership Content Strategies
Membership Geeks Podcast with Mike Morrison · Membership Geeks
February 12, 201921m 30s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
While the majority of online memberships tend to fall into the same 2 or 3 models in terms of how they deliver their premium content; there is much to be learned from those membership sites that do things a little differently.
In this episode I discuss 4 content strategies for memberships that are fairly uncommon but certainly effective, and discuss ways in which you could incorporate aspects of those strategies into your own business.
Episode Summary:
- Why platforms such as Patreon and the creator programs offered by YouTube and Facebook are giving way to a new breed of online membership.
- How some memberships give away their content for free initially, and then charge money for access to their archive
- How one of the oldest offline content distribution models could be used for a membership website
- Giving your members "credits" to allow them to purchases limited quantities of content