3 Reasons Not to Take Member Retention for Granted

You’ve got plenty of loyal members who continue to pay for your membership – but are you taking member retention for granted?

Some members may be paying for your membership without any delays or issues, but that doesn’t mean that they are happy and satisfied. 

You can’t assume that just because somebody is continuing to pay, that it means they are 100% pleased with their experience. The truth is that inactive paying members probably don’t even realize they’re still paying for their subscription!

So, what’s the best course of action if you think you’ve got paying members who could be getting closer to the exit door?

On this episode of the podcast, I reveal exactly what you should do, and I share three main reasons why you shouldn’t take member retention for granted. 

Essential Learning Points:

• The real reasons why members who are not engaged with your membership continue to pay for it
• Three reasons why you should never take member retention for granted
• Why you need to make sure you deliver constant value with your membership site

Important Links & Mentions:

• Creative ways to improve your member experience with Andrew & Pete
• Try these tactics to pre-empt and prevent member cancellations
• The Membership Economy with Robbie Kellman Baxter
• 4 simple but effective ways to deliver massive value to your members
• How to increase engagement within your membership site

Key Quotes:

“It's very easy to mistake somebody sticking around on your membership or the fact that someone continues to be a member, as an indicator that they're happy that they're engaged, that they're satisfied with what they're paying for.”

“You need to make sure that you're always looking for ways to continuously add value, that you have that ongoing dialog with your members that you're regularly getting feedback.”

“Some people will be paying you and will be continuing subscription without even realizing it.”