Episode 260
260 - 5 Stages of the Member Lifecycle
Membership Geeks Podcast with Mike Morrison · Membership Geeks
June 30, 20208m 29s
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Show Notes
Memberships are a marathon, not a sprint.
Unlike other products where the sale is the end of the journey, with memberships it’s just the beginning.
That “journey” – the Member Lifecycle – typically breaks down into 5 key stages: acquisition, onboarding, engagement, retention and reactivation.
In this episode, we’re looking at each of these 5 stages and what they mean for you as a membership website owner.