242 - Using Pinterest to Market Your Membership with Cara Chace

Pinterest, it’s for wedding planning and redecorating inspiration, right?

Or is it a platform with over 300 million users that some businesses are generating 200% ROI from?

Clearly, it’s time for a rethink on Pinterest!

That’s why I asked Cara Chace to join me on this episode of The Membership Guys podcast. Cara is one of the best in the business of Pinterest marketing – and she runs her own membership, so she’s even more clued up about how we membership site owners can get the most out of this underutilized platform!

If you want to know how to start marketing your membership on Pinterest, Cara is the only person you want to hear from. My conversation with Cara on this episode has given me so many ideas and lightbulb moments and I’m already starting to implement them on Pinterest. I’ve no doubt you’ll find it just as useful, so sit back and enjoy… Just remember to take notes!

Essential Learning Points:

• Who Cara is, what she does, and her expertise in Pinterest
• The basics of Pinterest
• What best practice on Pinterest looks like
• What you want to avoid doing on Pinterest
• How to advertise on Pinterest
• How to develop a Pinterest marketing strategy for your membership

Important Links & Mentions:

• Pinterest PowerUp
• Chace Digital
• Cara’s Pinterest
• Cara’s Instagram
• Cara’s Facebook
• Cara’s LinkedIn
• 9 Simple Membership Marketing Tactics That’ll Get You More Members
• How to Generate Email Leads for Your Membership Site
• How to Decide Which Content Should Be Free vs Paid

Key Quotes:

“The fundamental thing that you have to understand is that it is not social media. It is a visual search engine. It has much more in common with Google than it does Facebook or Twitter.”

“People go to Pinterest to get inspired, to learn, to solve a problem.”

“Pinterest boards are so important that Google indexes them!”

“It’s not about creating more content, it’s about creating more pins for the content you have.”