240 - Using Facebook Ads to Promote Your Membership with Gavin Bell

In today’s digital-driven society, it often feels like you can’t go far without bumping into a self-proclaimed social media ‘expert’. So, when you encounter someone who everyone else calls an expert, who speaks with a quiet assuredness and conspicuous lack of arrogance, it’s a refreshing surprise.

It’s my absolute pleasure and honor to have Gavin Bell on The Membership Guys podcast. Gavin is an award-winning entrepreneur, speaker, and one of the UK’s leading Facebook advertising consultants.

In this episode, Gavin and I discuss the most effective ways membership providers can use Facebook advertising, how to work out a sensible budget and achieve a healthy ROI, common mistakes and best practice, and so much more.

This episode is chock-full of amazing advice for entrepreneurs and membership providers – I can’t think of any other way you could get more valuable information on Facebook ads in this amount of time.

Essential Learning Points:

• The dos and don’ts of running Facebook ads for memberships
• Common mistakes in Facebook ads and best practice to follow
• How to calculate appropriate ad budgets based on the value of new members
• Why ads are only one part of a much bigger picture

Key Quotes from Gavin:

“Good advertising is getting harder, which means we need to work harder and better.”

“When it comes to running a proper Facebook ad campaign, as opposed to randomly boosting posts, we want to set it up in a way that is going to hopefully run forever.”

“If you have a website with an audience already, the first thing to do would be to create a retargeting ad. If you’re someone without an audience, your first step is to try and build an audience through ads.”

Important Links & Mentions:

• Gavin’s website
• Membership Academy
• 9 Simple Membership Marketing Tactics That’ll Get You More Members
• Should I offer a trial for my membership site?