Episode 86
MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
Media Roundtable · PodcastOne
November 13, 20241h 3m
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Show Notes
“Are we actioning off of this data? Or is this just a nice to have?”
Shane Pittson, (Founder, So&So)
The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs.
Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution.
The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.
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