Media Roundtable

“[Audio] is not the biggest channel… but the trust gives you the largest return on investment.” Dan Granger, Oxford Road CEO & Founder This week on the Media Roundtable: Special Edition, we’re spotlighting our recent inaugural Chief Audio Officer Summit and doing a deep dive into our brand new, game-changing white paper: ”Chief Audio Officer: The Champion Every Brand Needs to Win in Audio.” Hosting is Oxford Road’s Jennifer Laine, joined by fellow Oxford Road CAO boosters Dan Granger, Giles Martin, Spencer Semonsen, Stew Redwine, and Steven Abraham. At the CAO summit, marketers from Shopify, Athletic Greens, Skims, Indeed, Netsuite/Oracle, Hello Bello, Instacart, quip, Bambee, and Babbel took the stage to celebrate, dissect and give insight into this powerful, weird medium we all love. We’ll be sharing insightful, intimate talks from the summit over the next few weeks, but if you want to get yourself an invite to the next summit, shoot us an email at [email protected]. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Special Edition, we're spending the entire episode on a cause very dear to our hearts at Oxford Road: influencing responsibly. We've partnered with Seekr to launch the first-ever Civility Score for podcasts. How does it work, who's behind it, and why will it change the way you advertise on podcasts forever? Stay tuned.. Hosting once again is Oxford Road's Head of Marketing, Innovation, and Special Projects, Jennifer Laine, who's joined by fellow civility advocates Dan Granger (Founder & CEO of Oxford Road) and special guest, Pat Condo (Founder & CEO of Seekr). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Special Edition, the agents of influence are celebrating a staggering milestone: Oxford Road’s 10-year anniversary. Kicking off the festivities is Oxford Road’s very own Dan Granger hosting, with fellow Oxford Road originals, Miranda Romano, Stew Redwine, Kyle Jelinek, and Gary Brown on board to reminisce on lumps, lessons, and leaps of faith. Kudos will be showered. Tears will be shed. Buckle up for nostalgia and “oh-my-god-I-can’t-believe-we-did-that” stories with the crew that’s seen it all. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Don’t optimize yourself to death. Ricardo Martinez This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the further demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in. The new show format continues this week with Oxford Road’s Dan Granger and James Cridland (Podnews, Podcast Business Journal) breaking down the biggest news in the media world. On this very special episode, we’re splitting hosting between our very own Dan Granger and Jennifer Laine. And on hand for all the news that’s fit to speak is James Cridland (Podnews, Podcast Business Journal) joined by Oxford Road sages Kyle Jelinek, Giles Martin, Ricardo Martinez, and Charise Miller. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Audio, who knew?” James Cridland This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in. Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts, Stew Redwine, Miranda Romano, and James Ingrassia. And we’re welcoming back fan favorite James Cridland (editor of the Podcast Business Journal and Podnews). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director at Defacto Sound, break down ads from four top spenders in Radio; ZipRecruiter, Progressive, The Home Depot, and Lowes. About this episode's guest: Dallas Taylor is the host and creator of Twenty Thousand Hertz, the award-winning podcast revealing the stories behind the world’s most recognizable and interesting sounds. He is also the Creative Director of Defacto Sound - the sonic source for the world’s most thoughtful brands, a TED mainstage speaker, a regular contributor to major publications (like the guardian, wired, the wall street journal, and more), and a respected thought leader on the narrative power of sound. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James Cridland, Editor of Podnews and Podcast Business Journal. The panel covers the industry's top stories and shares what they mean for marketers. Then, Jennifer shifts to a new panel featuring Giles Martin, Steven Abraham, Kyle Jelinek, and Neal Lucey as they talk about the future of audio internationally. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the highlights from the IAB Podcast Upfronts conference. Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking a well-deserved victory lap from the event. Missed the Upfronts? We’re giving you a front-row seat to trends and your new favorite show so you can like it before it’s cool (Spoiler Alert: It’s probably NPR’s Body Electric). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions, and every one of your new trusted listener relationships will have." -Kraig Kitchin This week on the Media Roundtable, Dan Granger speaks to Kraig Kitchen. At 37, Kraig redefined broadcast syndication as a Co-Founder of and President of Premiere Radio, and today is the Chairman of the National Radio Hall of Fame (and long-time friend and Advisor to Oxford Road). While much of today's audio industry behaves as though our field was created by the launching of Serial, there are lessons learned from the 100 years before it that we can all profit from today. Kraig has been in the room where it happens for two generations and makes his wisdom available to us all to help us navigate the changes ahead. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“We’re driving, but we can only see through the rearview mirror.” -Dan Granger This week on the Media Roundtable: Industry Edition, the agents of influence are tackling AI disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in. Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford Road savants, Stew Redwine, Neal Lucey, and Spencer Semonson. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we’re tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in with host Jennifer Laine along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham. We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host. Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing marketers in Q2. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(Drumroll please) On this Media Roundtable: Industry Edition we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change. Oxford Road’s very own Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine. We’re on a mission to prove why audio is so valuable, powerful, and frankly fun that it deserves a place of honor in all of your campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Media Roundtable: Industry Edition, Senior Account Lead Director, Kyle Jelinek and EVP of Strategy and Insights, Giles Martin re-join host Dan Granger for another round of discussing all things attribution and why you should run when someone says they’ve solved audio attribution See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Special Edition, the agents of influence are distilling insights from their whirlwind time at Podcast Movement–the world's largest annual gatherings of podcasters and the podcast industry. Couldn’t be there? We’ve got you covered. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You’re a young marketer who needs a win–how do you test audio, show it works, and not get fired? Fear not, because on this episode of The Media Roundtable: Industry Edition, we're joined by a true marketing superhero: Allan Jones, CEO of Bambee. Allan shares his incredible origin story with us, including how he built the audio program from scratch for ZipRecruiter, turning them into an institution in the audio space and fueling their growth from a seed-level startup to a publicly traded billion-dollar concern. Hosted by our very own Dan Granger, CEO of Oxford Road, and joined by attribution experts Giles Martin and Kyle Jelinek, we delve into the messy and intractable issue of attribution. We explore the challenge of doling out credit fairly and how even a small improvement in attribution can unlock massive scale for your business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What can three brothers teach us about fighting fair and depolarizing the country? Find out in this week’s Media Roundtable: Special Edition featuring the Meiselas brothers of The MeidasTouch Network. Our very own Jennifer Laine hosts Oxford Road CEO Dan Granger and brothers Ben, Brett, and Jordan Meiselas, Co-Founders and Co-Hosts of The MeidasTouch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Super Bowl Edition, the agents of influence are breaking down our winners and losers. Under center is Oxford Road’s very own Stew Redwine on the host microphone, along with fellow Oxford Road pro-bowlers Kristen Duenas, Neal Lucey, and Jennifer Laine, and Alyssa Meyers (reporter at Marketing Brew). Who converted and who doinked it off the posts? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling the rise of the video podcast. Back on the host microphone is Oxford Road’s very own Stew Redwine, joined by fellow Oxford Road luminaries Neal Lucey, Spencer Semonson, and Kristen Duenas. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling how podcasts are responding to market pressures. Let’s dig in. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with fellow Oxford Road luminaries Dan Granger, Neal Lucey, and Bloomberg’s expert audio reporter Ashley Carman. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable, we complete our very special two-parter with a look ahead at the podcast trends that’ll shape your 2023. Leading the charge again is Oxford Road’s very own Jennifer Laine on the host microphone, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist). The panel puts their collective heads together to prognosticate on what will transpire in what already promises to be a dynamic year for marketers and the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s that time of year to take account of the past and start to think about the future. This week on the Media Roundtable, we’re doing just that in a special, two-part episode. Hosting is Oxford Road’s very own Jennifer Laine, along with Oxford Road CEO and founder Dan Granger, Alyssa Meyers (reporter at Marketing Brew), Bryan Barletta (founder of Sounds Profitable), and James Cridland (editor of Podnews and radio futurologist). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Media Roundtable: Industry Edition, the agents of influence are tackling where advertisers should put their dollars to help their brands keep growing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Oxford Road's CEO Dan Granger speaks on American broadcasting entrepreneur, Norm Pattiz, founder of both the radio network Westwood One and the podcast network PodcastOne, who passed away on Sunday at the age of 79. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling the future of podcasts, from misinformation to the specter of ad overload. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling media nutrition labels, Twitter’s problems, and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling free speech and brand safety. Returning to host is Oxford Road’s founder and CEO Dan Granger, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and Steven Abraham. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling legitimacy–from partners grading their own homework to watermarking voices. You won’t want to miss it. Hosting is Oxford Road’s very own Head of Marketing, Jennifer Laine, along with fellow Oxford Road experts Stew Redwine and Neal Lucey. And we’re welcoming special guest Bryan Barletta of Sounds Profitable, a newsletter about the business of podcasting (a must-read if you’re making or spending money on podcasts). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, on the Media Roundtable: Industry Edition, the agents of influence are tackling key metrics: what’s a sham and what’s worth shelling out for. Listen up to avoid pulling a Wanamaker. Leading the charge is Oxford Road’s VP of Creative Services, Stew Redwine, along with fellow Oxford Road experts Kristen Duenas, Neal Lucey, and James Ingrassia. Also bringing deep insider knowledge is special guest Alyssa Meyers, a reporter at Morning Brew’s always insightful Marketing Brew Newsletter. (A great subscribe–will easily be your second favorite marketing newsletter). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week’s Media Roundtable: Industry Edition tackles the news marketers like you need to hear, including Industry layoffs, Spotify’s podcast dominance, and why marketers need to take a deeper dive into your influencers before agreeing to anything. This week, Kyle Jelinek hosts the episode alongside returning Oxford Road team members Dan Granger, Spencer Semonson, and Kristen Duenas. Listen as these “Agents of Influence” put their years of industry experience to work, helping you make sense of the latest podcast news while occasionally taking a short detour into the inane with fake ad reads and just enough nonsense to keep it interesting. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media Roundtable Industry Edition returns this week, with the entire panel just back from their trip to Podcast Movement 22. Host Jennifer Laine leads this week’s discussion with Roundtable veteran Dan Granger and newcomers Tamara Zubatiy from Barometer and Oxford Road’s Gary Brown. The show begins with the panel discussing the biggest news of his year’s Podcast Movement; Ben Shapiro’s unannounced appearance and the social media s#*t storm that transpired. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Back by popular demand! This week’s Media Roundtable: Industry Edition tackles the news you need to hear about including Spotify’s new brand safety tool, the panic and perils around hidden persuaders, and what a CNN transition means for the direction of journalism in this country.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media Roundtable’s “Industry Edition” returns to discuss the hot topics of the day, including a quick recap of the latest from PodNews, the industry’s latest solutions for brand safety, the loss of HBO Max, and much more. This week, Dan Granger returns as host alongside other members of the Oxford Road team, Kristen Duenas, Spencer Semonson, and Stew Redwine, as they discuss the most critical topics in the world of marketing from those of us working in the media and audio industries. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Media Roundtable’s “Insider Edition” Returns to discuss the hot topics of the day, including more on how the advertising industry is responding to the economic downturn, the future of podcast discoverability, how advertisers may be ruining America’s pastime, and much more. This week, Jennifer Laine (Head of Marketing) hosts the show alongside fellow Oxford “Roadies,” Stew Redwine (VP Creative Services), Charisse Miller (Senior Account Lead Director), and Kyle Jelinek (Senior Account Lead Director) as they discuss the most critical topics in the world of marketing from an insider’s perspective.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Influencer presents our first ever Media Roundtable “Industry Edition” where industry insiders discuss recent industry news in true roundtable fashion. This week, host Dan Granger is joined by fellow Oxford Road team members, Jennifer Laine Vanbeek (Head of Marketing), Stew Redwine (VP Creative Services), and Kyle Jelinek (Senior Account Lead Director). Together, these four “Roadies” discuss the hottest topics of the day and provide their unique insights into what they mean for your business. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Media Roundtable takes a bit of a turn this week with guest host Stew Redwine (Oxford Road VP, Creative Services) taking the mic to discuss the art of sound with fellow audiophile Dallas Taylor, Creative Director of Defacto Sound, the sonic source for the world’s most thoughtful brands, and the host and creator of the award-winning podcast, Twenty Thousand Hertz. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gillie Da King and his cousin Wallo267 co-host the hit podcast Million Dollaz Worth of Game from Barstool Sports, and today they take a seat at the Media Roundtable. Gillie and Wallo have an ability to be genuine and non judgemental, creating a show where guests like Ice Cube, Snoop Dogg, Mike Tyson, Alicia Keys, and Swizz Beatz can open up and speak honestly, producing must-listen episodes. This authenticity also allows Gillie and Wallo to disentangle complex cultural issues like balancing cultural appreciation and appropriation with white audiences, social sensitivity, and forgiveness. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Belloni, former top dog at The Hollywood Reporter, current co-founding partner at Puck News, joins us to discuss his recently new podcast The Town, from The Ringer, where he takes you inside Hollywood with exclusive reporting about the business of show business. Marketers concerned with the implications of the latest changes and challenges facing media will find this conversation meaningful. Tune in to hear our discussion around the discovery of the edges of the digital media universe, and much more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world where, according to Edelman’s Trust Barometer, corporations are more trusted than the government and media, what do you do with that trust? At SXSW, we assembled a powerhouse panel to answer that question. This week, Oxford Road’s Founder and CEO, Dan Granger joins media veterans, Jory Des Jardins (CMO, Countable) and Natasha Simko Morgan, Ph.D. (Head of Enterprise Marketing, Indeed) to discuss the increasing challenge of aligning brand values with media spend. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we’re serving up a panel discussion with some of the leading minds of the industry, from last month’s SXSW for you to feast upon. Oxford Road’s Jennifer Laine sits down with industry experts Bryan Barletta founder of Sounds Profitable, iHeart Radio’s Chief Creative Officer, and self-proclaimed recovering Creative, Rahul Sabnis, and Ph.D., Engineer, and Polarization Expert, Kevin Kells to discuss the state of Podcast and what’s next in the medium. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you look back at the history of our newsletter, The Influencer, you’ll oftentimes find articles and insights sourced from Morning Brew. Morning Brew is many things we want The Influencer to be; a witty, to-the-point, take on media trends. You owe it to yourself to subscribe to Morning Brew, the self-proclaimed “world’s wittiest business insights newsletter” and its sister newsletter, Marketing Brew. It’s with “stan” admiration that we’re elated to have Morning Brew’s Jason Schulweis as a guest on the Media Roundtable. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir so his sons would have a record of the messiness of their father’s previous transgressions as an executive in Media. A self-proclaimed recovering douchebag, Dumont’s new journalistic platform, True Thirty lives in that same messy middle, exploring today’s most thorny issues through the lens of “slow journalism” with a politically-diverse team that we believe is a model for the future of journalism. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The term Renaissance man doesn’t do Baratunde Thurston justice. He’s an Emmy-nominated host who’s worked at The Onion and The Daily Show, advised the Obama White House, and wrote the New York Times bestseller How To Be Black. “Everything we know is becoming something we don’t know—constantly.” -Baratunde Thurston Currently, he’s the creator and host of one of Apple’s favorite podcasts of 2020, “How to Citizen with Baratunde,” he hosts the new PBS show, America Outdoors, and he’s a founding partner of the new media startup Puck where he just wrote the incredibly thoughtful piece “Will Smith’s Tragic Lesson.” Thurston understands what’s happening now and where we’re heading in a very, very rare way. Even rarer, you’re going to come away from this conversation without a sense of doom, but with an earned optimism that’s worth strengthening by, in his words, “citizening.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisa Carmen Wang knows about resilience. Despite achieving national success as a gymnast in her teens, the never-ending pursuit of success left her feeling hollow. It wasn’t until she stepped into her full power that she realized, “A woman steps into her full power NOT when she is finally given permission to do so, but when she realizes she never needed it in the first place.” Wang is now a serial entrepreneur, podcaster, angel & crypto investor, and the founder of the Bad Bitch Empire, which helps women unapologetically build self-worth and wealth by leveraging the power of Web3. Her new podcast of the same name is out now and demands a listen. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This panel will get real about responsible media and our culture, breaking down the shifting responsibilities of consumers, brands and media. We will discuss: Is it now up to you as a media consumer to determine what's true and what isn't? Everyone says they want just the facts from news media. What does that mean? What is the responsibility of brands to align themselves with truthful content, We will introduce Barometer and we will discuss why, apart from what Barometer is doing in podcasts) why is it so hard to do that? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tackling tough social issues while being funny at the same time is a tall order, few can do well. This week’s Media Roundtable guests are one of the few. Kulap Vilaysack and SuChin Pak produce the hit podcast Add to Cart where they share physical and metaphorical items they’re adding to their carts in tangential, honest conversations. Apple Podcasts spotlighted the show and fan reviews say it’s “Like a warm cup of tea and cookies with besties.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oinounou is that incredibly rare thing–a voice of reason. To listen to him is to feel calmer and more informed. After seeing how the incentive structure of the media landscape rewards the most opinionated and click-baity news coverage, Oinounou is trying, and succeeding with a different approach. Oinounou has created his own curated and well-sourced news channel, Mo News, on Instagram where he shows tremendous respect for his nearly quarter-million strong audience. He informs without panicking, and provides much needed context. He is a perfect example of a new type of news source that brands should be falling over each other to align with and sponsor. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No one sees the truth and the Internet like Virginia Heffernan. Online since she was a child in the ‘70s, Heffernan is a Harvard Ph.D. whose book examining digital culture, “Magic and Loss: The Internet As Art ” was called “An illuminating guide to the internet” by the Wall Street Journal. Heffernan’s a contributing editor for Wired, frequently writes for The LA Times, The Atlantic, and the NY Times, and hosts the podcast This is Critical which fans call “my drug of choice” and “a joy to listen to.” This week she joins Media Roundtable to talk about her career, the state of culture, and how the internet has changed life as we know it. For Heffernan, advertising thrives on the blurring of lines between fact and fiction (that’s why ads try so hard to sound like the unpaid content that surrounds them). Brands can drive action by hypnotizing the audience because they don’t know what is true. But Heffernen argues, your brand will do better by meeting your audience in a playful space with ads that are clearly meant to entertain and engage a “willing suspension of disbelief.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Media Roundtable is a little different than the norm. Last Sunday, over 100M viewers tuned in to watch the best of the best collide to establish dominance in America’s greatest showdown. We’re not talking about the Rams and Bengals; we’re talking about the commercials, and in true Media Roundtable fashion, the impact they have on the world. This week, latter-day madmen, Stew Redwine and Jason Harris break down the biggest winners and losers during what they’re calling The Nostalgia Bowl. But this exercise is not just a fun bit of “Monday morning Creative Directing”, their insights unlock creative insights your brand can use all year long. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.