Episode 80
Audio’s Role in the Marketing Mix - Live from the CAO Summit
Media Roundtable · PodcastOne
September 25, 202436m 22s
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Show Notes
“When you can find the right partnership with a host, it can truly transform your business.”
Steve Blackford (Head of LifeLock Customer Acquisition, Gen)
The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix.
James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftKings), Steve Blackford (Head of LifeLock Customer Acquisition, Gen), and Tor Thilert (Senior Lead for Global TV Advertising, Shopify).
They’re talking: Audio Allies, Budget Splits, Podcast’s Blurring Lines, and more. Let’s dig into it.
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