#41 Go Where You’ve Never Gone Before, and Eat Well - Ashley Lance, Fernweh Food Company
Meaningful Marketplace Podcast · Meaningful Marketplace Podcast
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Show Notes
Fernweh (fern' way) is a German word that means a very, very strong desire to explore and experience places you haven't been to. With a background in hospitality, Ashley Lance was really groomed to help people who liked to backpack responsibly and have good meals along the way. Originally a side hustle, Ashley began making her own trail meals of dehydrated foods that were locally sourced and responsibly packaged. She was most distressed at the garbage she would encounter at trailheads and decided she could do better. In addition to the reduced packaging, Ashley also wanted to take advantage of the all the fresh, good local food available and so acquires fresh fruit and vegetables and dehydrates them at the peak of their flavor. Her company also gets the "seconds" - the ugly, but still tasteful and healthy foods - and prepares them for packaging.
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