#39 She’s Not Bitter at All - Genevieve Brazelton, The Bitter Housewife
Meaningful Marketplace Podcast · Meaningful Marketplace Podcast
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Show Notes
Great Drinks. No Bullsh*t. is the headline on their website, and Genevieve Brazelton, founder reflects the serious "whiskey drinking friends" for whom she began developing her bitters. At this lockdown time, liquor store sales are up and this has led to a solid increase in sales for The Bitter Housewife. In addition to the bitters in the traditional bottles that add a dash to cocktails, the company has non-alcoholic bitters and soda drinks. In real life, Genevieve is definitely not a bitter person, and not even a housewife. But while writing a blog, became intrigued with the idea of creating and selling bitters with her husband. They did a search, found the name "Bitter Housewife" and snagged it. For those not familiar with the category, bitters are an extract, similar to vanilla. The purpose is to harmonize a drink; to blend the tartness of lemon, the sweetness of sugar or other additions to the liquor in the cocktail. Just like you would add basil to tomato soup.
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