#27 Spartans Would Drink This. Jessica Craig, Tarta Beverages
Meaningful Marketplace Podcast · Meaningful Marketplace Podcast
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Show Notes
New Jersey startup founder Jessica Craig is just now launching her seltzer soft drink, balsamic flavor infused beverage company. If you think coming up with the recipe was hard, it evidently wasn't as difficult as coming up with the name. But when they came up with Tarta, Jessica's husband goes into his "Sparta" yell! Coming from the health industry, Jessica became a Mom and decided her children would be raised on a healthy diet and set them for life. However, birthday parties, advertising, social settings and other distractions pushed them to have a "normal" diet, including drinking Sprite. So, experimenting in her kitchen, one day she found the healthy drink her children liked as much as the soda pop, and knew she was on to something. At the Fancy Food show in New York, Jessica met a bunch of Oregon people (including our host!) and that got her out to the Oregon State University Food Innovation Center, where she and Sarah Masoni gave birth to yet another meaningful food for the planet.
"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall
We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.
Audio engineer, mixer and podcast editor is Allon Beausoleil
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Producer: Sarah Marshall of The Joy of Creation Production House
Audio engineer, mixer, and podcast editor: Haley Bowers
Show logo design: Anton Kimball of Kimball Design
Production Coordinators: Dave Drusky