#24 Cakes on the Griddle, but Hold the Gluten. Josie Johnson, Josie’s Best Gluten Free Mixes
Meaningful Marketplace Podcast · Meaningful Marketplace Podcast
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Show Notes
In her late teens Josie Johnson experience a plethora of health issues that escaped the diagnosis of many doctors until Josie saw a homeopathic doctor who isolated a food allergy: Gluten. Next step, be gluten-free! But after that, how to make truly delicious, truly gluten-free food for the world? Josie decided the best way was to offer gluten-free mixes for people to cook up their own food. That direction came from the fact that she and her husband have children and one of the favorite family activities is around pancakes in the morning. The aroma, the warmth and the gathering were what she wanted to recreate for others. It took recipe iterations galore but she persisted until she reached perfection. The company has increased its product line and figured out how to move into the co-packing world to increase volume. But they also have been able to remain a family company for now, including Josie's father.
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