#21 Learn From Each Person’s Kernel of Truth. Lisa Sedlar, Green Zebra Grocery

Growing up in Detroit, Lisa's Dad used to take her to the eastern market, where she had some of her fondest memories of the personal touch between people and the food they eat. She remembers the cheese munger who would hand slice a piece of cheese and hand it to her. And the fresh grapefruit and the glassed in butcher shop at the center of the market. It made an impression. Although she started college aiming to be a large animal veterinarian, a stint running the salad bar of the commissary sent her to a culinary school where she excelled in Chicago. She then worked for a grocery chain bought by Whole Foods, continued with Whole Foods and wound up at New Seasons. Starting Green Zebra Grocery has been interesting to say the least. Lisa believe in building community outside the store and inside. Treating employees well is part of her philosophy and that hasn't played well with investors. They see a smaller profit margin where Lisa sees a solid company in the long run. But she has learned a kernel of truth from the cheesemonger, the grapefruit supplier and the butcher from her youth that authentic is here to stay.

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