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Show Notes
Ken Luce, Founding Partner and President of LDWW, a Dallas-based award-winning marketing and communications agency, built a marketing empire on the idea that good people—and good work—matter most. From launching brands to managing crises, his firm has handled it all, including high-stakes situations like an FBI hostage negotiation. In this episode, he shares how he built a people-first agency, why data-driven marketing wins, and what brands get wrong about messaging in today's digital landscape.
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Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV
Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567
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