Unbillable Brilliance: Monetizing Your Legal Knowledge Online
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Show Notes
Watch the YouTube version of this episode HERE
In this episode, Sonia Lakhany shares how attorneys can monetize their knowledge by creating digital products that generate leveraged income beyond the billable hour. Drawing on over 15 years of trademark law experience and her course Two Weeks to Trademarks, Sonia explains how lawyers can package their expertise into guides, templates, courses, and resources that serve both clients and other professionals.
She discusses how digital products can create scalable revenue streams, the importance of market research before building a product, and practical strategies for validating demand through content and audience feedback. Sonia also provides insight into pricing, audience targeting, and choosing the right tools to build and deliver online products successfully.
3:00 Moving beyond the billable hour with leveraged income
6:46 Ethics considerations and setting up a separate entity
9:36 Types of digital products attorneys can create
13:18 How to price digital products based on value
18:11 Building an audience and identifying your buyer
24:38 Validating demand before creating the product
31:05 Tech tools to create and deliver digital products
42:18 Marketing strategies and lessons learned
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