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Design Principles that Convert with Brendan Ruane
Episode 530

Design Principles that Convert with Brendan Ruane

Maximum Lawyer

July 6, 202318m 48s

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Show Notes

Are you overwhelmed by the amount of information bombarding you every day? In this episode, Brendan Ruane shares valuable design principles that can help you cut through the noise and convert potential clients. From keeping language simple to following familiar website design conventions, Brendan's insights will revolutionize your approach to marketing. 


Discover how to optimize your website navigation, highlight important elements, and leverage the power of social proof. Tune in now and take your legal career to new heights!


02:13 The importance of simplifying websites and marketing materials to avoid overwhelming users and cluttering up information

04:00 Design principles that convert: Jacob's Law and familiarity in website design

09:05 Whittle down information to give users what they need to make decisions and take actions

14:02 Focus on the first two sections of your website as they receive the most attention from users

15:59 Use credible testimonials and videos from past clients to build trust and credibility with potential customers


🎥 Watch the full video on YouTube here


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Topics

brandingemployeesentrepreneurfirmlawlawfirmmarketinglawyermarketingsolopreneur