Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones | The Midnight Pod Episode 63
Launching A Successful Multi-Million £££ Fashion Brand
Matt Kelly | The Midnight Pod · Matthew Kelly
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Show Notes
The Midnight Pod | Episode 63 - Launching A Successful Multi-Million £££ Fashion Brand & Taking It To The Next Level - Jordan Jones
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Timestamps:
(03:30) The last 16 months of Mauvais
(12:18) 2023 forecast
(17:00) Stress management
(17:36) 2021 vs 2022
(17:48) “Spacegoods Ad”
(19:20) Company structures
(33:45) Future campaign plans & direction
(35:00) MOQ and stock planning
(38:00) Retail vs DTC
(45:15) Brand distinction & competitors
(53:00) Market strategy
(59:56) Fragrance secrets big brands don’t want you to know
(1:01:05) Getting TikTok to change their policies
(1:02:00) Supplement trademarking
(1:03:20) Product range brainstorming
(1:08:10) Team structure
(1:15:00) In-house vs agencies
(1:17:40) SOPs & leadership workload
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