Determining the worth of 'Influencers' hard to measure
Matt Heath & Tyler Adams Afternoons · Newstalk ZB
September 10, 20198m 3s
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Show Notes
Are social media influences worth it?
$8 million dollars have been spent by Government departments and agencies to advertise with social media influencers according to TVNZ.
Associate Professor of Marketing at Canterbury University Ekant Veer told Simon and Phil while influencers can be worth the money, measuring the return on investment is never easy.
LISTEN ABOVE
$8 million dollars have been spent by Government departments and agencies to advertise with social media influencers according to TVNZ.
Associate Professor of Marketing at Canterbury University Ekant Veer told Simon and Phil while influencers can be worth the money, measuring the return on investment is never easy.
LISTEN ABOVE
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