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Uncovering the $7 trillion reputation economy

Uncovering the $7 trillion reputation economy

Masters of Scale · WaitWhat

February 17, 202632m 48s

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Show Notes

Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders — from Howard Schultz at Starbucks and Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. duBrowa explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decide whether, when, and how to speak up.

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Topics

Jeff BermanMindsetBob SafianDiversity & InclusionManagementEntrepreneurshipBusinessReid HoffmanStartups