How to save a magazine, with The Atlantic’s Nicholas Thompson
Masters of Scale · WaitWhat
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Show Notes
When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long distance running.
His new memoir is The Running Ground: A father, a son, and the simplest of sports: https://www.penguinrandomhouse.com/books/678434/the-running-ground-by-nicholas-thompson/
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