Tejas Manohar: Data activation and composable CDPs in a privacy-first world
Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio. The following topics have been covered in this interview: ...
January 22, 202432m 27s
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Show Notes
Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio.
The following topics have been covered in this interview:
- Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack
- The value of composable CDPs and Reverse ETL
- Privacy compliance challenges of CDPs and customer data integration as a whole
- Potential overlaps with Data Clean Rooms
References:
- Tejas Manohar on LinkedIn
- Traditional CDP vs. Composable CDP: What is the difference?
- Revenge of the silos: How privacy compliance is cutting the customer journey short (Sergio Maldonado)
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